Adtech Capital Raises in the U.S. – December 1st-15th, 2024

Several interesting transactions closed in the Adtech sector over the past two weeks. If you would like more info on these deals or would like to discuss the capital raising market for your company, please contact me.

Merger/Acquisition and Corporate

    1. Audigent, developer of an audience intelligence platform designed to offer advertising strategies, was acquired by Experian.
    2. Blue Ocean Acquisition, a blank check company formed for the purpose of effecting a merger, share exchange, asset acquisition, share purchase, reorganization, or similar business combination with one or more businesses, was acquired by TNL Mediagene through a reverse merger, resulting in the combined entity trading on the NASDAQ.
    3. M. Roberts Media, operator of a media and marketing company catering throughout South and East Texas, was acquired by Carpenter Media Group.
    4. Mediaocean, developer of an advertising workflow management platform designed for advertisers, agencies, broadcasters, and publishers worldwide, received financing from WPP, The Interpublic Group of Companies and Omnicom Group.

Buyout/LBO

    1. Chartboost, developer of a monetization and programmatic advertising platform designed to provide an immersive ad experience, was acquired by LoopMe, via its financial sponsor Mayfair Equity Partners, through an LBO.
    2. Huge, operator of an independent interactive agency that takes clients beyond online marketing campaigns to the creation of sustainable online businesses, was acquired by Hero Digital, via its financial sponsor AEA Investors, through an LBO.
    3. Trader, operator of a digital automotive marketplace offering marketing services intended to serve Canadian automotive dealers, was acquired by AutoScout24, via its financial sponsor Hellman & Friedman, through a $2.7 billion LBO.

Early Stage VC 

    1. Slice, developer of a browser monetization platform intended to offer an effortless path to personal monetization, raised venture funding from Strategxy Ventures.
    2. Use Heard, developer of a cross-platform campaign management tool designed for automated marketing, raised $250,000 of venture funding in the form of SAFE notes.

#castleplacement #capitalraising #privateequity #venturecapital #investment #Adtech

Ken Margolis

Managing Partner

As one of the founders of Castle Placement, Ken is passionate about helping great companies grow. Over 25 years of experience in investment banking and raising capital from institutional private equity/venture investors, family offices, foundations, endowments, hedge funds, banks and specialty finance lenders. Co-founded Castle Placement in 2009, providing investment banking services and raising private equity/debt capital for early-stage and middle market companies across a wide range of industries including financial services/fintech, real estate, technology, business services, energy/real assets and consumer/retail. In 2007, created a platform providing advisory and capital formation services to financial institutions and private equity funds investing in distressed bank portfolios and community banks which was merged into Castle Placement*. From 1999 to 2007, at Merrill Lynch was co-head of the 50+ person global structured credit products investment banking, sales and syndicate and head of the U.S. alternative investment group raising capital for alternative investment funds in financial services and asset management. From 1991 to 1999, was at Credit Suisse First Boston as a senior trader on a principal transaction desk responsible for managing a proprietary position of credit sensitive commercial/residential real estate and asset-backed securities and head of CSFB’s new issue whole loan and agency CMO desk. Began his career in 1985 at Arthur Andersen where he managed their structured finance group consulting on ground breaking securitizations of residential mortgages, credit cards, auto loans, corporate loans and other financial assets. FINRA Series 7, 24, 63, and 79 licenses.

Ken Margolis

Ken Margolis

Managing Partner

Ken Margolis

Managing Partner

Please contact me if you have any questions or would like to discuss your capital raise:

Email: kmargolis@castleplacement.com

(O) (212) 418-1188 | (C) (516) 712-7784

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Sources: Information on this page was derived from a variety of sources including Bloomberg, Company Websites, Crunchbase, PitchBook and other news outlets. Castle Placement™ does not warrant or guarantee this information, nor makes any representations as to the accuracy of the information. For more Risks, see CPGO Risks and Disclaimers.

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Thanks, Ken

Ken Margolis | Managing Partner Castle Placement, LLC
1460 Broadway Street, Rte 400
New York, New York 10036
(212) 418-1188 | C: (516) 712-7784
kmargolis@castleplacement.com

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