AdTech Capital Raises in the U.S. – February 16th – 28th, 2025
Several interesting transactions closed in the AdTech sector over the past two weeks. If you would like more info on these deals or would like to discuss the capital raising market for your company, please contact me.
Merger/Acquisition
- AudiencePlus, operator of a media company intended to offer content creation services, acquired by The Juice.
- 4-Eyes.ai, developer of advertising data Platform designed to improve the performance of digital marketing, acquired by Delivr.ai.
- Fantix, developer of an artificial intelligence advertising platform specializing in targeting, measuring and delivering performing formats, acquired by Life360.
- Mademebuyit, operator of a business-to-business buying platform designed for connecting big box retailers with e-commerce brands from TikTok, Instagram and Shopify, acquired by Wayflyer.
- Twenty East Advertising, operator of an advertising agency intended to enhance brand visibility and engagement of businesses, acquired by Romph & Pou Agency.
Later Stage VC
- Halda, developer of an artificial intelligence (AI)-powered platform designed to enhance website engagement and increase conversions by automating personalized outreach, raised $3.50 million of venture funding in the form of SAFE and Convertible notes.
- ABCS Insights, developer of a closed-loop marketing insights platform intended to improve transparency in advertising through cost-effective real-time measurement at scale, raised $50 million of venture funding.
Seed Round
- Journify, developer of a customer data platform designed for firms to maximize revenue and customer lifetime value, raised $4 million of seed funding in a deal led by Silicon Badia on February 24, 2025. RZM Investment and other investors.
- , operator of a data insights platform intended to unlock consumer and product insights, raised $5.5 million of seed funding in a deal led by Canaan Partners.
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Ken Margolis
Managing Partner
As one of the founders of Castle Placement, Ken is passionate about helping great companies grow. Over 25 years of experience in investment banking and raising capital from institutional private equity/venture investors, family offices, foundations, endowments, hedge funds, banks and specialty finance lenders. Co-founded Castle Placement in 2009, providing investment banking services and raising private equity/debt capital for early-stage and middle market companies across a wide range of industries including financial services/fintech, real estate, technology, business services, energy/real assets and consumer/retail. In 2007, created a platform providing advisory and capital formation services to financial institutions and private equity funds investing in distressed bank portfolios and community banks which was merged into Castle Placement*. From 1999 to 2007, at Merrill Lynch was co-head of the 50+ person global structured credit products investment banking, sales and syndicate and head of the U.S. alternative investment group raising capital for alternative investment funds in financial services and asset management. From 1991 to 1999, was at Credit Suisse First Boston as a senior trader on a principal transaction desk responsible for managing a proprietary position of credit sensitive commercial/residential real estate and asset-backed securities and head of CSFB’s new issue whole loan and agency CMO desk. Began his career in 1985 at Arthur Andersen where he managed their structured finance group consulting on ground breaking securitizations of residential mortgages, credit cards, auto loans, corporate loans and other financial assets. FINRA Series 7, 24, 63, and 79 licenses.
- Email: kmargolis@castleplacement.com
- (O) (212) 418-1188
- (C) (516) 712-7784
 Ken MargolisManaging Partner |
Please contact me if you have any questions or would like to discuss your capital raise:
Email: kenneth.margolis@castleplacement.com
(O) (212) 418-1188 | (C) (516) 712-7784
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Sources: Information on this page was derived from a variety of sources including Bloomberg, Company Websites, Crunchbase, PitchBook and other news outlets. Castle Placement™ does not warrant or guarantee this information, nor makes any representations as to the accuracy of the information. For more Risks, see CPGO Risks and Disclaimers.
