Blockchain in Media and Entertainment
As a decentralized network that ensures security and transparency of transactions, blockchain has become an emerging technology with increasing influence, indicated by the significant growth in cryptocurrencies and blockchain applications. Blockchain technology is now being integrated into many industries including media and entertainment, creating exciting solutions to real problems, and possibilities for new usages.
Various blockchain applications are currently being developed in media and entertainment. For instance, blockchain technology is being utilized to produce an automated and cost-effective micropayment pricing model for customers who want to pay per use rather than paying for an entire subscription. This technology will allow better tracking of copyrighted content.
Thanks to decentralization, content creators and consumers can build direct content distribution channels, resulting in more profit to creators – instead of intermediaries. Blockchain can also help build smart contracts to accurately monitor royalty streams. Furthermore, consumer-to-consumer file sharing can be discovered, tracked and monetized with blockchain technology.
Recognizing the tremendous potential of the incorporation of blockchain technology in traditional industries, investors are making significant investments in this sector, hoping to cash in on huge opportunities to transformation traditional industry. In one example earlier this year, Blockchain Capital, raised a $150 million fund to invest in companies expanding their businesses using blockchain and crypto.
Castle placement believes that blockchain technology will continue to transform the media and entertainment business, and is currently raising capital for a technology solutions and application development company that is building innovative technology to produce disruptive blockchain platforms and cryptocurrencies for top content (music, entertainment, media and sports) companies.
About Castle Placement: Founded in 2009, Castle Placement raises equity and debt capital for private middle market companies across a broad spectrum of industries. Highly experienced investment bankers and a robust, data-driven, innovative technology platform – including artificial intelligence/machine learning – match great companies with global institutional investors. Castle Placement’s proprietary app, CPGO, connects companies with investors in real time. It has over 64,500 private equity, venture capital and strategic investors, family offices, pension funds, foundations, endowments, sovereign wealth funds, hedge funds and lenders.