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Jim Miehls | Managing Director
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(614) 657-8398
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Overview
Alita Group is seeking $5 million to grow the only platform that produces a fully insured, GSE-compliant alternative to title insurance, an insured Attorney Opinion Letter (AOL).
- First-mover in the new market for title alternatives
- Saves consumers thousands of dollars on closing costs
- Capital will be deployed to enhance the platform, accelerate sales/marketing, ramp up lobbying and PR, and fund working capital
- As the primary driver of GSE adoption and the only provider of a fully compliant, fully insured attorney opinion letter, Alita is positioned to replace title insurance in an estimated 20% of all purchase and refinance transactions, or approximately 1.2 million transactions annually
Opportunity
- The average annual US mortgage origination volume over the past ten years is approximately $2.5T, according to the Housing Finance Policy Center
- Alita is positioned to replace title insurance in a minimum of 20% of all US mortgage transactions
- Serviceable Addressable Market of $507 billion – 1.1 million transactions annually based on the Mortgage Bankers’ Association’s average purchase loan amount of $444,100
- Alita expects to capture approximately 0.28% of the total market in 2024, or approximately 19,000 transactions for total revenue of $4.6 million
- By year three, Alita hopes to capture 6% of the total market, which equates to approximately 413,000 transactions and total revenue of $37 million
Solution/Strategy
- With AOLPro, Alita is not only introducing a new product to the market, but is creating a new market with multiple entry points and distribution channels to support an unlimited number of market participants
- The unique components of the AOLPro platform were built over a four-year period and refined in collaboration with agencies, GSEs, and lenders – not easily or quickly replicated
- The depth of expertise, together with scalability for competitive pricing, incentivizes participants in a buy vs. build analysis to license the AOLPro platform rather than develop their own
Specific Risks
- Alita’s business is dependent on industry acceptance of a new product and disruption of an established industry. Resistance from the title insurance industry could cause harm to the business in terms of loss of business, regulatory action, and legal action, including actions claiming the company breached regulatory requirements
- The market for title insurance alternatives is new and limited in scope. Opposition from others in the market could cause harm to the business in terms of loss of business and legal action, including actions claiming that the company or its principals breached contractual requirements
- The company’s limited operating history makes it difficult to evaluate prospects and future growth opportunities, meaning the company may not reach its goals
- If the company is unable to attract new customers, or expand or continue business with existing customers, the business, financial condition, and results of operations will be adversely affected
- The company derives a substantial portion of its revenue from its technology platform. Failure of the company to fully acquire this platform, or failure of the platform to satisfy customer demands could adversely affect business, results of operations, financial condition, and growth prospects
- The company relies on third-party vendors to fulfill certain aspects of its offering, including attorney firms and insurance providers. Failure of these vendors to perform adequately could adversely affect business, results of operations, financial condition, and growth prospects
- Private securities are speculative, illiquid, and carry a high degree of risk – including the loss of the entire investment.