For important risk and disclaimer information, Click here.

Industry

Financial Services

Company Type

LLC

Size

$50 Million

Investment Type

Equity

For additional information, please contact:
Richard Luftig | Managing Partner
(212) 418-1181

OVERVIEW

  • North American Whiskey Investments, LLC (“NAWI”) is raising up to $50 MM to assemble an expertly curated portfolio of discounted premium barreled whiskey which will be held for appreciation and strategically monetized over an estimated 5-year period.
    • Temporary oversupply in the bourbon market presents compelling buying opportunities for experienced, well-capitalized and patient investors
    • Founders are first call for acquisition and sale opportunities based on key relationships with industry leaders
    • Team has facilitated/participated in over $180MM of successful whiskey investment transactions
    • Over $10MM in purchase and forward sale agreements with a 27% target gross return are in place subject to funding
    • Focus on aged whiskey held until aging milestones that boost value are attained (e.g. 4-year old bourbon held until 8-years old)
    • Historically an attractive hedge with low correlation to stocks, bonds, real estate and commodities

Learn More

OPPORTUNITY

Exploit rare opportunity to acquire premium spirits at below market prices, hold through aging milestones and profitably monetize

  • Bourbon sales increased by over 300% between 2003 and 2022 as revenues grew from $1.3B to $5.3B
  • Distillers and non-distilling producers (“NDPs” or ”brands”) overestimated demand (4-year or more maturation window requires demand forecasting) underpinning a production surge of 475% between 2020 and 2023 creating substantial oversupply
  • Oversupply, tightened credit and recent expansion capex has created liquidity pressure driving deep discounts on premium aging barreled bourbon
  • Demand for premium bourbon is growing modestly in contrast to overall bourbon sales which have declined slightly
  • Whiskey production reduced in 2025 and will continue to throttle until the market rebalances
  • Reduced production of bourbon in 2025 and 2026 creates a gap for +4 year and older distillation years in 2029, 2030, and beyond

Learn More

WHY WHISKEY

  • Whiskey is a tangible asset that historically increases in value as it’s aged in barrels
  • Barrel aging enhances sensory characteristics of the spirit which contributes to price appreciation
  • Availability of older vintages (6 years +) is limited, and this scarcity underpins higher prices for older vintages
  • Unlike wine, whiskey production is not vintage-dependent; consistency is driven by aging and blending practices, rather than harvest factors
  • Returns are not expected to be correlated to stock, real estate and other markets making barreled whiskey an historically attractive alternative investment
  • Temporary market corrections present compelling entry points for knowledgeable, patient and well capitalized investors

Learn More

BUSINESS MODEL

  • Strategically assemble a portfolio of premium spirits of varying ages and mash bills (grain recipes) in year one
  • Age spirits in purpose-built, insured warehouses (in most cases without moving barrels) to capture appreciation
  • Enter into purchase and forward sale agreements for up to 50% of holdings at predetermined prices targeting 27% gross returns to mitigate risk
  • Monetize spirits inventory as market conditions dictate and value of holdings increase
  • Return capital and profits to investors on ongoing basis, as barrels are sold, with all inventory anticipated to be sold within five years
  • Few moving parts – minimal operational risk – audits and tax reporting handled by leading accounting firm
  • No reliance upon third parties for operational support

Learn More

MANAGING DIRECTOR

1

Charles “Chuck” Morton

  • Entire professional focus is the whiskey industry
  • Founder & CEO, Whiskey Advisors LLC. Has invested in and traded hundreds of thousands of barrels valued at more than $180MM
  • Co-Founder, Whiskey Capital Finance Co., which has provided over $100MM in financing to dozens of brands over the past eight years
  • Investor and leadership team member in multiple whiskey brands
  • Board member for four whiskey brands
  • Myriad longstanding relationships with industry leaders, positioned as first call for attractive purchase and sale opportunities
  • “Go to” appraiser for multiple accounting firms valuing bulk whiskey holdings

Learn More

MANAGEMENT/FOUNDERS

2

Earl (Chip) Hamm

  • Corporate and transactional attorney. Partner at Louisville, KY based Kaplan, Johnson, Abate & Bird LLP
  • Represents distilleries, brands, investors, lenders, borrowers, brokers and retailers in the beverage alcohol industry
  • Extensive legal advisory work covering company formation, capital raising and M&A for spirits companies including recent transactions with international conglomerates
4

Joel Steinberg

  • Corporate investor, operator and advisor for companies in the spirits industry and others for over 25 years
  • Led multiple industry consolidation plays, facilitating numerous complex M&A closings, often securing financing underpinning the transactions
  • Steered his CPG company through eight acquisitions and multiple financings before selling the business to a publicly traded company with over $3.5B in sales
  • Has been a member of several for profit and non-profit boards

Learn More

SPECIFIC RISKS

  • Increased competition from new buyers could reduce availability of discounted barrels
  • Market rebalancing may be faster or slower than projected, affecting exit timing
  • Dropping production may create unexpected pricing volatility in certain age bands
  • Option counterparties on pre-sold barrels may be unable to convert pre-sold inventory into speculative holdings
  • Market pricing could fluctuate due to macro factors and consumer shifts
  • Insurance, storage, and operational costs could rise over the holding period
  • Private securities are speculative, illiquid, and carry a high degree of risk – including the loss of the entire investment

Learn More

Learn More About North American Whiskey

Thank you for your interest in North American Whiskey.

Please fill out your information and we will contact you shortly with more information on this opportunity.

0 Comments

Leave a reply

Your email address will not be published. Required fields are marked *

*

CONTACT US

Hi. We're not around right now. But you can send us an email and we'll get back to you, asap.

Thanks, Ken

Ken Margolis | Managing Partner Castle Placement
1460 Broadway Street
New York, New York 10036
(212) 418-1180
kmargolis@castleplacement.com

Sending

Log in with your credentials

Forgot your details?