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Axel Reijmers | Managing Director
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areijmers@castleplacement.com
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(201) 747-4718
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Overview
Enabling merchants to deploy branded stablecoins and wallets
Raising $6M to supports active commercial rollout
- Traction: 1.2M users, $21.5M+ processed
- Founders invested $16M
- Nationwide MTL coverage (50 states + DC)
- Embedded with major processors reaching 4M+ merchants
- 1.5–2.0% fees vs. 2.4–7.4% industry norms
Legacy Payments are Broken
High fees, friction, and compliance complexity kill merchant margins
CREDIT CARDS ARE EXPENSIVE
Merchants lose up to 7%
FRAUD EXPOSURE
Outdated payment rails
COMPLIANCE BURDEN
Ever-changing rules
CUSTOMER FRICTION
Abandoned checkouts
Merchants are demanding compliant, low-cost, branded payment alternatives
Regulatory clarity is accelerating mainstream stablecoin adoption as a solution
Experienced Leadership with Proven Exits
Steven F. Urvan – Founder and Chairman
- Founder & CEO of GunBroker.com (acquired by AMMO Inc., NASDAQ: POWW)
- 20+ years building technology-driven businesses
Jeffrey A. Siegel – President and Chief Executive Officer
- Former SVP at ESPN and TiVo; Founder of Media Lodge
- Expert in scaling digital platforms and consumer brands
Susan T. Lokey – Chief Financial Officer
- CPA; previously led Sales Audit & Accounting for The Home Depot (120-person team)
- Strong background in controls, reporting, and growth finance
BitRail Solution
Turnkey, Branded, Compliant Stablecoin and Wallet Infra for Merchants
Branded wallets
Merchants can offer their own wallet with loyalty and preferred checkout placement
Branded stablecoins
1:1-USD-backed tokens for everyday purchases
- Dual pricing made easy: Instant Cash/Credit options to offset card fees
- Frictionless funding: ACH, credit card, BNPL with no added steps
- Near instant deployment: Fully compliant and launched in days
- Genius Act compliant
The Timing Is Perfect for Merchant Stablecoins
Regulatory clarity and adoption push stablecoins into mainstream
- Regulatory clarity is driving compliant adoption
- Consumer usage of digital wallets and mobile payments continues to hit record highs
- Merchant adoption of dual pricing is accelerating cost-saving alternatives
- Stablecoins have reached functional capability and awareness as payment rails1,2
COMPETITIVE ADVANTAGE
Compliance, distribution, cost structure, and tech stack create moat
Nationwide licensing: One of the only platforms with MTL coverage in all 50 states + DC
Integrated distribution: Connected to top processors – Fiserv, Worldpay, NMI, Global Payments
Low fees: 1.5-2.0% vs competitors ranges of 2.4-7.4%
Proven user behavior: Driving customer engagement and driving higher spend1
Turnkey deployment: Infrastructure built for rapid merchant onboarding and scaling
Specific Risks
- Speed to market
- Time for adding strategic / go-to-market partners
- Access to capital markets to fund the scale the business
- Speed and scale of commercial adoption of stable coins
- Viable markets for the products may never develop, may take longer to develop, or may not be sustainable
- Regulatory changes which could impact the company or its customers
- Competitors may develop and market competitive products
- Private securities are speculative, illiquid, and carry a high degree of risk – including the loss of the entire investment
