Cancer Education and Empowerment Platform

Industry

Healthcare

Company Type

Health Tech

Location

US

Size

$3 million

Investment Type

Equity

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Helping Great Companies Grow

Overview

  • Cancer University is seeking +/-$3 million to grow its online membership platform for cancer patients and caregivers
  • Educates and empowers members to become advocates for their cancer care to improve outcomes and reduce costs
  • Revenue derived from payers, hospitals, and pharmaceutical companies
  • Subscribers access the online library that hosts educational and empowerment programs for cancer patients, their families and their caregivers
  • Significant traction in 14 states as well as a pilot program with the University of Texas Southwestern and a potential second program with the University of Alabama (both National Cancer Institute designated centers)
  • Projected revenue from multiple streams: $700,000 in 2020 and $2.2 million in 2021 (financial model with assumptions and scenario analysis functions available upon request)
  • Led by Andrea Wilson Woods
    • Experienced and lauded cancer advocate; talented educator and advocate
    • Served on the HCC Patient Advisory Board for Eli Lilly, NCI Hepatobiliary Task Force, Target Pharma Solutions HCC Advisory Board, and ASCO’s Systemic Therapy for Advanced Hepatocellular Carcinoma Guideline Panel and many more
cancer4u
Helping Great Companies Grow

Opportunity

  • 39% of Americans will experience cancer in their lifetime
  • 15.8 million Americans currently live with cancer
  • 1.8 million Americans have been newly diagnosed with cancer in 2020
canc3eru
Helping Great Companies Grow

Solution/Strategy

  • Aims to educate cancer patients, their families and their caregivers to help members advocate for themselves through coaching, teaching, and training
  • With a wide-ranging community of patients and caregivers as well as a cancer-specific community and content, Cancer University utilizes extensive intellectual property, proprietary technology, and community data to provide a comprehensive digital health platform
  • Various revenue sources
    • Pharmaceutical companies
    • Self-insured health plans
    • Providers
    • Payers
    • Product licensing
    • Programs
    • Advertising, sponsorships, and affiliates
Helping Great Companies Grow

 Andrea Wilson Woods

Co-Founder, CEO

Experience and lauded cancer advocate. Talented writer, coach, teacher, and advocate. Award- winning author whose medical memoir Better Off Bald: A Life in 147 Days was a #1 bestseller on Amazon in multiple categories. Worked with and/or spoken at nonprofits, corporations, hospitals, and government entities including National Cancer Institute, FDA, Dept. of Defense, Stanford University, UCLA School of Medicine, Stand Up To Cancer, Mayo Clinic, AstraZeneca, Genentech, Bristol-Myers Squibb and many more.

W. Edward Hinton

Co-Founder, CBDO

Over 20 years in the financial markets, primarily fixed income trading and sales. Began career at Smith Barney. Transitioned into institutional sales and trading at Raymond James, BB&T, and Vining Sparks. Prior to his career in finance, founded B&R Industries, a building maintenance business while still in college – grew to over 80 employees. After five years, accepted a buyout from partner.

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CONTACT US

Hi. We're not around right now. But you can send us an email and we'll get back to you, asap.

Thanks, Ken

Ken Margolis | Managing Partner Castle Placement, LLC
1460 Broadway Street, Rte 400
New York, New York 10036
(212) 418-1188 | C: (516) 712-7784
kmargolis@castleplacement.com

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