INCREASING MARKET DEMAND

Increasing demand for organic products as a result of awareness about the harmful effects of chemicals and synthetic ingredients

  • The global market value of natural  and organic skin care products was expected to grow from almost $4.75 billion 2019 to roughly $7.2 billion by 2024
  • In 2020, the global health and wellness food market was valued at $ 733.1 billion and is projected to increase to one trillion U.S. dollars by 2026

 

A LIFESTYLE BRAND AS OPPOSED TO A PRODUCT BRAND

  • A contemporary lifestyle brand focused on seasonal cleansing, superfoods, and organic skincare as a whole whereas, its competitors offer either one or two product categories
  • Offers daily lifestyle tools and educates consumers to navigate optimum lifestyle health and wellness habits
  • Helps the consumer facilitate easy protocols by providing a menu of lifestyle practices with the use of their products

 

MANAGEMENT

  • Experienced management in the organic beauty and wellness industry

OVERVIEW#


The Chandanni brand is an emerging consumer products platform. Manufactures and markets organic beauty and wellness products utilizing the science of Ayurveda, the oldest surviving medical system in the world. Seeking $5 million in equity capital to grow.

• Currently generating revenue

 

• Growing demand for organic, superfood and detox products around the world enabling smaller manufactures to enter the market 

 

• 100% organic ingredients

 

• Provides a combination of products whereas most of its competitors offer either one or two product categories

 

• Educating consumers and creating awareness about a healthy lifestyle by providing a menu for lifestyle practices with the use of its products


PROBLEM#


While there are several organic skincare and wellness products in the market, very few offer products as part of a contemporary lifestyle brand as a whole enabling consumers to navigate optimum lifestyle health and wellness


OPPORTUNITY#


Capture

Significant opportunity to gain traction in the market

• Increasing demand for organic products as a result of awareness about the harmful effects of chemicals and synthetic ingredients

 

• The COVID-19 pandemic has had dramatic consequences for the organic sector in 2020. As shoppers search for healthy, clean ingredients, organic labels are proving to be products of choice

 

• Although the market is fragmented, there is significant opportunity for new entrants owing to the continuous shift in consumer preferences toward healthy foods

 

• While major players are focused on market share and technological innovations, this enables small-scale manufacturers and suppliers to cater to and expand in domestic markets


THE ORGANIC SKINCARE MARKET#


 • The United States organic skincare market is a highly fragmented  and competitive with thousands of regional and international competitors

 • Continuous innovation plays a key role in market growth due to the rapidly changing consumer demands and preferences

 • Recent research has revealed that only 42% of natural skincare products are actually natural. In contrast, Chandanni offers 100% natural organic products compared to many other competitors in this space

 

 

  

ORGANIC MARKET SIZE AND FORECAST#

 

 • The global market value of natural  and organic skin care  products is expected to grow from almost $4.75 billion 2019 to roughly $7.2 billion by 2024


THE SUPERFOODS MARKET#


 • The superfoods market is highly competitive and is driven by many factors including health awareness and consumer demand

 • The market offers various opportunities for new entrants owing to the continuous shift in consumer preferences toward healthy foods. This, in turn, creates various opportunities for manufacturers of superfoods

 • Major players are concentrating on expanding their market share coupled with productivity through technological innovations with many small-scale manufacturers and suppliers catering to domestic markets

 

 

THE ORGANIC DETOX MARKET#

 • The global detox product market is moderately fragmented with some leading players

 • Key players are channeling their efforts in adopting novel, natural ingredients such as herbs, fibers, and greens while offering a broad range of detox product variants

 • Given the increasing demand for detox products, there is significant opportunity for new entrants

 

 

SUPERFOOD AND DETOX MARKET SIZE AND FORECAST#

 • In 2020, the global health and wellness food market was valued at $ 733.1 billion and is projected to increase to one trillion U.S. dollars by 2026


SOLUTION/STRATEGY#


 • To position itself as comprehensive lifestyle brand

  • Utilize 100% organic, or wild harvested natural ingredients

  • Aims to educate the market to live happier and more balanced lives through its products

  • Employ a balanced and highly differentiated omnichannel distribution strategy

  • Utilize various channels for marketing such as social media campaign, advertising and retargeting, blog content marketing and micro-influencers


COMPETITIVE ADVANTAGES#


• The company’s biggest competitive advantage is enabling a contemporary  lifestyle brand focused on seasonal cleansing, superfoods, and organic skincare as a whole whereas, its competitors offer either one or two product categories

 

• The company not only provides a range of daily lifestyle tools and products but also educates consumers to navigate optimum lifestyle health and wellness habits based on their daily needs

 

• The company helps the consumer facilitate easy protocols by providing a menu of lifestyle practices with the use of their products



MANAGEMENT#


Chandanni Miglino – Founder/CEO

Board certified Ayurvedic practitioner and CEO/Founder of Chandanni Organic with significant experience in promoting, selling, and developing whole health and wellness products. Expertise in brand development, formulations, and manufacturing of various organic beauty and wellness products. Over twenty years of experience in the health lifestyle and sustainability space that includes owning and publishing yoga magazines such as Common Ground – San Francisco, leading the publishing team and heading distribution. Managed and co-owned Golden Bridge-LA, one of the largest yoga studios in the country. Experienced in event management, including running one of the largest women’s festivals in India, with attendees from around the world. Co-Founder of the Chandanni Scholarship fund (www.chandannischolarshipfund.org) not-for-profit company providing travel, mindfulness and diversity experiences for students.  Graduated from UC Berkeley with a bachelor’s degree in Architecture.


OFFERING SUMMARY_____________________________________________________________________________

COMPANY:

Chandanni Lifestyle

CORPORATE ADDRESS:

3625 East Thousand Oaks Blvd. Suite 218 Westlake Village, California 91361, USA

OFFERING MINIMUM:

$ 25,000

OFFERING MAXIMUM:

$ 5,000,000

MINIMUM INVESTMENT AMOUNT (PER INVESTOR):

$ 250

TERMS_____________________________________________________________________________

OFFERING TYPE:

Equity

SECURITY NAME:

Class A Non-Voting Common Stock

MINIMUM NUMBER OF SHARES OFFERED:

12,500

MAXIMUM NUMBER OF SHARES OFFERED:

2,500,000

PRICE PER SHARE:

$ 2

PRE-MONEY VALUATION:

$ 8,000,000

Use of Proceeds May Change Materially

Any information provided regarding the use of proceeds is an estimated forecast only. The Company might incur uses of proceeds that differ materially from any use of proceeds information provided to prospective investors, including salary or other compensation to current owners, founders, senior management, or their friends or relatives.


The investor should read the Form C, Offering Memorandum, and the Risks section before investing in this transaction.

RISKS

These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration. A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature.

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Hi. We're not around right now. But you can send us an email and we'll get back to you, asap.

Thanks, Ken

Ken Margolis | Managing Partner Castle Placement
1460 Broadway Street
New York, New York 10036
(212) 418-1180
kmargolis@castleplacement.com

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