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Dominic Cipollone| Managing Director
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(203) 297-5089
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Overview
Legacy Motorsports and Entertainment Destination in the Pacific Northwest
The Joel Cohen Group LLC recognized for over four decades of motorsports, venue development, and entertainment leadership—is developing Circuit of the Northwest (CNW), a world-class motorsports and lifestyle destination in Bremerton, WA, just 35 minutes from downtown Seattle by ferry or air.
Capital Structure: $342M Total Project Cost; $102M Equity; $210M Senior Loan.
- $10M in sponsorships, $4 million in founding memberships and 21M in luxury condo reservations – exceptional early traction
- $2 million in public funding received; $12 million in infrastructure support committed
- Three venue 35,000-seat entertainment capacity amphitheaters
- 28,000 SF private member clubhouse
- Customizable trackside luxury condos & VIP suites
- Signature motocross facility, driver training facility, and two boutique hotels
Strategic Vision
Redefining Performance, Lifestyle & Events
- CNW delivers a future-forward platform that elevates the motorsports experience through a unique blend of competitive, corporate, and cultural programming
- Transitioning from Bremerton Airport to a dedicated, world-class facility ensures uninterrupted access for luxury motorsports clubs, OEM programs, and tactical training operations
- Combining exclusive club membership, driver training, and corporate programs with high- performance racing – CNW becomes a lifestyle destination, not just a venue
- Purpose-built amphitheaters and event spaces enable CNW to host large-scale concerts, festivals, and civic gatherings – creating cross-sector demand year-round
Opportunity
- Prime Demographic Footprint: 11.2 million residents within 300 miles, centered around the Seattle–Tacoma–Bellevue MSA (15th largest in the U.S.)
- Nearest comparable track is over six hours away; WA has only 3 road courses among 24 venues
- Infrastructure Gap: Existing venues lack integrated, high-capacity facilities that support both racing and entertainment at marketable scale
- CNW appeals to racers, OEMs, technology and corporate clients seeking experiential destinations
- Year-Round Relevance: High-end infrastructure and multi-use design enable continuous programming across all industries
Traction and Milestone
Joel Cohen Group LLC appoints lead development, operations, and event management. Development-ready with Tier-1 partners and public support
- 50-year land lease secured with Port of Bremerton (through 2066)
- $4 Million in pre-sold memberships
- $2M in public funding received; $12M in infrastructure support committed
- Independent market and financial feasibility study completed
- Final design and engineering near completion
- Mortenson selected as Design-Builder with Guaranteed Max Price (GMP) contract with three-year non-strike project labor agreement
- ASM Global/Legends signed for 20-year venue management, promotions, operations, venue naming rights and sponsorship sales
- Schematic track design by world-renowned Tilke GmbH finalized
Revenue Strategy
Upfront / Contractual & Real Estate
- Founding memberships (through 2028): 478 projected; ~$82.4M cumulative
- Real estate sales: 231 luxury trackside condos with VIP amenities
- Sponsorships & naming rights: multi‑year contracts with auto/consumer brands
- Branded hospitality & hotel revenue: boutique + chain, event‑driven occupancy
- Asset appreciation & brand equity: long‑term value creation
Recurring / Programmatic Revenue
- Membership dues at stabilization: ~$6.7M/yr
- Track & training rentals: motorsports training, OEM demos, tactical driving, corporate days
- Event programming: 12–15 concerts/yr; sanctioned race weekends drawing 60K+ attendees
- Parking & camping: tiered + overflow capture during peak traffic
- Hospitality, catering & branded merchandise: high‑margin repeatable
Sustainability Legacy
- Designed as a model for green motorsports & entertainment
- Commitment to carbon reduction and renewable energy integration
- Alignment with Port of Bremerton and community sustainability goals
- Creating long-term social, environmental, and economic impact
Green Design and Operations
- Renewable energy integration: solar, wind, and EV charging infrastructure
- Water stewardship: stormwater management, water reuse, and low-impact landscaping
- Sustainable building practices: LEED-focused materials and energy-efficient design
- Transportation impact: ferry and shuttle access to reduce individual car use
“We’re designing CNW as a green facility from the ground up: renewable energy, water stewardship, sustainable construction, and integrated transportation planning. This ensures we minimize our environmental footprint while setting a new benchmark for motorsports venues.”
Community, Inclusion and Responsible Growth
- Job creation: thousands of construction and full-time jobs in Kitsap County
- Community access: year-round programming beyond motorsports, including concerts, education, and festivals
- STEM & workforce development: partnerships with schools and universities to train future engineers and technicians
- Transparent governance: investor-grade reporting on ESG performance metrics
“Our impact extends beyond the track. CNW will create jobs, educational pathways, and year-round community programming. With strong governance practices and transparent reporting, we’re committed to delivering both investor returns and measurable ESG outcomes.”
Management Team
Joel Cohen – Chairman – Managing Partner. The Joel Cohen Group, LLC
Has made a lasting impact on the motorsports industry as the Chairman, CEO, COO, and Director of Motorsports at The Joel Cohen Group, LLC. Leadership has driven the management, promotion, and operation of over 1,000 motorsport races, concerts, and community events. With extensive experience in sponsorship sales, naming rights, and media contract negotiations, it has played a pivotal role in shaping the business side of motorsports. Contributions extend to opening new racing facilities and attracting premier events across IndyCar, NASCAR, IMSA, SCCA, ARCA, MotoGP, and USAC. Additionally, engaged in 2017 by the Circuit of the Northwest and currently serves as the projects C0-Owner and COO. Joel’s Expertise continues to drive innovation and excellence in the industry. Additionally, honored with an Auto Racing Promoter Award for creating and hosting world championship events. Has been honored for outstanding contributions to motorsports facility ownership and management.
Brian Nilsen is the Co-Founder of the development the Circuit of the Northwest
A world-class motorsports venue. He is a key figure in the powersports industry serving as the General Manager and Owner of Brothers Powersports, a full-service dealership. Played a significant role in expanding the business and shaping its success. Beyond Brothers Powersports, Owner and CEO of Motowest LLC, a motocross facility. Passion for motorsports extends to founding the Pac West MX raceseries and managing motorsports activities at the Port of Bremerton.
Andy Vertrees is a highly respected figure in the motorsports industry, serving as the Executive Vice President and Chief Motorsports Officer at The Joel Cohen Group, LLC.
Widely recognized as a national leader in the planning, design, development, and scheduling of motorsports facilities. Expertise has contributed to the success of numerous racing venues. Held key leadership roles, including Director of Operations & Chief Operating Officer at Kentucky & Iowa Speedway, where played a pivotal role in its operations. Extensive experience includes involvement in Bluegrass Motorsports Park, where he advised on track design and construction.
Todd Melfi is a seasoned professional in motorsports and entertainment, currently serving as the Executive Vice President at The Joel Cohen Group, LLC.
With over 25 years of experience in promoting, operating, and sponsorship sales in motorsports and entertainment. Held leadership positions in sales and marketing for major organizations such as Madison Square Garden, PGA, Iowa Speedway & Lake Erie Speedway. Expertise extends to owning and operating motorsport facilities across the country, contributing to the growth and success of racing venues.
Andrew Gerdom is a highly experienced motorsports professional, serving as the Chief Engineering Officer, Program Manager, Construction Oversight & Director of Motorsports Design at The Joel Cohen Group, LLC.
With over 30 years of expertise, has been instrumental in engineering, development, and implementation of racing facilities and their systems across North America. Holds two bachelor’s degrees from Purdue University in Land Surveying and Structural Engineering, along with a master’s degree in business administration. Extensive portfolio includes involvement in the design and development of Iowa Speedway, Mansfield Motorsports Park, Lawrenceburg Speedway, Monroe Speedway, Pacific Northwest Motorsport Park, Bluegrass Motorsport Park, Prairie Hills Motorsport Park, and Canadian Motor Speedway.
Timothy Duncan is a seasoned technology leader, serving as the Chief Information Officer and Chief Technology Officer at The Joel Cohen Group, LLC
With over 35 years of experience in the organization, played a crucial role in advancing its technological infrastructure and innovation. Career at Walt Disney World in Celebration, Florida – gained valuable expertise in technology and operations. Extensive background in motorsports technology has contributed to the success of various racing facilities and events. Instrumental in developing digital systems, data analytics, and IT solutions that enhance motorsports operations.
Specific Risks
- Operational Costs – Maintaining a large multi-purpose facility requires consistent revenue streams beyond major racing events, which could be challenging
- Regulatory and Permitting Risks – The project must comply with environmental regulations and land- use approvals, which could delay development
- Reduced Consumer Spending – Economic downturns often lead to lower discretionary spending, which could impact ticket sales, sponsorships, and event attendance
- Corporate Sponsorship Uncertainty – Businesses may cut marketing budgets, reducing sponsorship opportunities for CNW
- Operational Cost Pressures – Rising costs and lower revenue streams could make maintaining the facility more challenging
- Infrastructure and Development Risks – Construction delays, cost overruns, or unforeseen site challenges could impact the timeline and financial viability of the project
- Private securities are speculative, illiquid, and carry a high degree of risk – including the loss of the entire investment
