One of the fastest growing companies in healthy and organic food

Industry

Consumer/Retail

Company Type

Food & Beverage

Location

Portland, OR

Size

$11,000,000

Investment Type

Equity, Mezzanine Debt, Senior Debt

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Helping Great Companies Grow

Overview

  • Founded in 2005, Elevation Burger became celebrated for its organic burgers – began franchising in 2007
  • Seeking $11 million of capital to buyback certain franchise locations and capitalize on partnerships
  • Operates 47 stores in ten states in the eastern US, and in seven countries in the Middle East
    • 2 of company-owned stores; 45 of franchisee stores
  • Aims for affordable luxury with $10-$14 meal price points
  • Focuses on creating healthier crave-able food
    • french fries cooked in olive oil
    • organic 100% grass-fed beef, organic chicken sourced from farms with sustainable practices
    • lower CO2 emissions
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Helping Great Companies Grow

Opportunity

  • Organics are the fastest growing sector of the food business
  • 60% of consumers are more likely to pick a restaurant that offers menu items grown or raised in an organic or environmentally-friendly way
  • 75% of consumers say they are more likely to visit a restaurant that offers healthy options
  • 70% of consumers order more healthful options in restaurants than they did two years ago
  • Organic food sales: largest annual dollar gain ever in 2015, reaching $39.7 billion. Nearly 5% of all the food sold in the US in 2015 was organic
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Helping Great Companies Grow

Solution/Strategy

  • Elevation plans to buyback certain franchise locations that are profitable and run by small operators
  • Expects to make the stores more efficient; grow nationally and internationally; develop new store designs
  • Plans to capitalize on its partnerships with UBER Eats and other delivery platforms

A BRAND WITH A MISSION

  • Create a truly better burger – fresh and healthier
  • Reduce factory farm products in the family diet

A BRAND THAT’S DIFFERENTIATED

  • Organic, 100% grass-fed beef and chicken
  • Product focus on crave-able food done healthier
  • Grass-fed farms with sustainable practices and lower CO2 emissions impact

A BRAND WITH A VALUE PROPOSITION

  • Elevation Burger represents affordable luxury
  • $10-14 meal price-point makes frequency possible for target demo
  • Delicious product, hospitality and efficient delivery

THE BRAND CONNECTS WITH GUESTS

  • “Taste + Health” approach to products
  • Mom, kid, male, and paleo-friendly menu
  • Only burger brand that skews slightly female
  • To guests, “organic” = “better
Helping Great Companies Grow

Management

Cord Thomas
President

  • Various leadership roles at Elevation Burger in operations, international development, real estate, and franchise sales
  • Co-founder and COO of enviroCAB, an all hybrid taxi cab company
  • Real Estate Construction Management degree from The University of Denver

Hans Hess

Chairman of the Board of Directors

  • Founder of Elevation Burger; CEO from inception until 2014
  • CEO of affiliate, Elevation Burger, LLC.
  • Developed the Elevation Burger concept and opened the first restaurant

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CONTACT US

Hi. We're not around right now. But you can send us an email and we'll get back to you, asap.

Thanks, Ken

Ken Margolis | Managing Partner Castle Placement, LLC
1460 Broadway Street, Rte 400
New York, New York 10036
(212) 418-1188 | C: (516) 712-7784
kmargolis@castleplacement.com

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