Hyperion Essentials

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Industry
Company Type
Size
Investment Type
Sustainable Consumer Products / Hospitality Amenities / Eco-Friendly Packaging
B2B Sustainable Consumer
Products Company
Early-Stage Growth Company (Raising $5 Million)
Growth Equity
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Tamara Williams | Managing Director |
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twilliams@castleplacement.com |
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(385) 600-1871 |
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Rebecca Lacy | Managing Director |
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rlacy@castleplacement.com |
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(573) 880-2974 |

Overview
Hyperion Essentials is the first of its kind seeking to scale to large distribution of eco-friendly, luxurious hotel toiletries in paper packaging, replacing small plastic toiletry bottles.
Raising $5 million of equity to scale production, inventory, and sales and marketing.

Key Highlights
Early traction with distribution partnerships covering 10,000+ hotels and pilot deployments at luxury properties, estimated to generate $1M of revenue over the first 6 months of scaled production
Pilot programs with The Drake in Chicago (a Hilton Hotel) and The Fitzpatrick in NYC
Market timing driven by plastic ban regulations in several states and rising guest sustainability demand
Projected revenue of $85M by 2029 with expanding EBITDA margins and operational profitability
Established production in the US
Traction

- Direct hotel pipeline
14 direct hotel opportunities; 6,147 rooms; $3.23M revenue potential / $1.31M weighted
- Hotel group pipeline
Preferred Travel, Auberge Resorts & Design by Marriott; 36,875 rooms; $14.6M revenue potential / $4.42M weighted
- Distributor pipeline
6 distributors, including Pineapple Hospitality; 49,500 rooms; $19.7M revenue potential / $9.10M weighted

Problem
- Estimated 5 billion+ mini amenity bottles used per year in US hotels
- Plastic bans mandate hotels to eliminate mini plastic bottles, creating urgent compliance needs
- Bulk refillable dispensers lead to guest dissatisfaction and hygiene risks impacting hotel brand image
- Existing alternatives lack scalability, guest experience, or luxury appeal needed by premium hotels
- Hotels face challenges balancing plastic waste reduction with guest satisfaction and brand differentiation
Opportunity
- US hotel toiletries market estimated $1.5B – 2.5B annually (assuming average ~$0.30–$0.50 per unit to hotels), with 5.3 million rooms and 55,000+ properties
- Plastic bans effective 2023 – 2027 across key states (CA, NY, IL, WA) drive mandated shift
- 83% of travelers prioritize sustainable travel, increasing demand for eco-conscious hotels
- Shift to sustainable amenities supported by ESG goals and branding advantage for hotels
- Company anticipates a 3% market penetration goal over four years – equates to ~200 million units/year, with potential global expansion

Solution/Strategy
A Breakthrough Alternative to Plastic
- PAPYRUS Paper Sachets™ replace plastic bottles with 70% paper-based, tamper-evident packaging
- Business model: recurring B2B product sales via distributors and direct clientele, priced competitively to legacy luxury amenities
- Go-to-market leverages five distributor partnerships plus direct sales targeting high-end independent and boutique hotels
- Scalability supported by automated US manufacturing through co-packing relationships with ability to expand capacity to 200M+ units/year
- Digital marketing, trade shows, brand-building, and private labeling drive demand generation and retention


Key Advantages
- First-mover advantage with proprietary Papyrus packaging technology
- Proprietary manufacturing know-how and trade secrets enable high-quality, scalable production
- Combines guest experience of single-use amenities with regulatory compliance and sustainability impact
- New entrant status results in a product that legacy providers cannot easily match without overhauling existing product lines
- Established distributor relationships covering 10,000+ hotels and early market validation
Leadership Team

Jeff Bartling
(Founder & CEO): 30+ years of experience scaling high-growth companies; former CFO at Schmidt’s Naturals leading nine-figure exit to Unilever; expert in sustainable CPG scaling

Sean Murray
(CFO): 30 years CPA experience specializing in FP&A, M&A, and financial modeling; former Director FP&A at Schmidt’s Naturals

Junko Morinaga
(Director of Products): 20+ years natural personal care formulation; international distribution experience in Asia; leads product innovation and quality control

Tim Hearon
(Director of Sales and Partnerships): 30+ years international sales in Luxury Travel, Healthcare and Technology; Lead global distribution and sales efforts for several successful companies with network in N. America, EMEA, APAC
Specific Risks
- Market adoption risk versus bulk dispensers and alternative technologies
- Competitive risk from legacy suppliers, startups, and potential large CPG entrants
- Operational risk in scaling manufacturing capacity and quality control
- Financial risk relating to capital needs and cash burn during growth phase
- Regulatory\Compliance risk relating to changes to packaging environmental rules
- IP risk of inadvertently infringing on existing patents or packaging IP
- Customer concentration and sales cycle risk
- Raw material and supply chain risk
- Private securities are speculative, illiquid, and carry a high degree of risk, including the loss of the entire investment
Thank you for your interest in Hyperion Essentials.





