Industry

Real Estate

Company Type

Resort and Themed Park

Location

Mexico

Size

$1.7 Billion

Investment Type

Equity/Debt

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INFINITY CITY MAYA

Overview

ICM is seeking $130 million in equity investment and $ 477 million in senior debt ($607 million total) for a 5-Star Beachfront Resort and Wet Park – Grand Tortuga. The Infinity City® Brand is focused on a high quality, right-tech approach to themed entertainment,  a balanced mix of debt & equity, most land secured and committed, and completed land pre-permits for Cancun and Playa del Carmen, the two prime locations in Mexico -a virgin territory to the themed-entertainment industry.

  • Debt financing in process
  • We will initiate our first steps in the Q4 of 2022 with the development of the Grand Tortuga Beachfront Resort on Playa del Carmen
  • In a second phase, ICM will be seeking $ 1.125 billion – $1.7 billion for a major multi phase Orlando-quality Theme Park Resort Destination

The projects will be owned/operated under license from GCS Inc. in 374.2 Ha. (924.67 Acres) of Land, with 12,000 to 13,000 keys in 13 multiple themed resort hotels, 100+ Attractions and 60+ Food & Beverage Venues, a convention center, a shopping/entertainment district, Commercial Developments, a Monorail, and connection to Cancun’s International Airport.  The projects fall under ICM’s Infinity themed entertainment, digital content, hospitality, and real estate development umbrella.

  • Both projects are independent and stand-alone; they can be funded as such but are planned to link to each other
  • These projects fill a key gap in the Latin American tourism market while also catering to an existing base of 14 million American, Canadian and European tourists already visiting the Riviera Maya (Cancun and Playa del Carmen)
INFINITY CITY MAYA

Opportunity

Mexico continues to grow as a global tourist destination spot, particularly the Southeast (Cancun, Playa del  Carmen, Riviera Maya) breaking records each year. ICM strategic vision is to create a high-growth, high-return family entertainment company based on a strong brand and a regional portfolio that is naturally balanced


The extremely small existing attractions industry in Mexico is located outside Cancun and in Mexico City.  There is a tremendous pent-up demand from a middle class who cannot get a visa to go to the USA.  There are  currently no upscale, Orlando-quality themed destinations or themed resorts in Mexico or Latin America. Before saturating the existing demand, Mexico would need 5 themed parks in the scale of Infinity City


Large brands would love to target Latin America to expand their offerings, but it would cannibalize their Orlando base, so there is a significant opportunity to bring a development where competitors cannot go

INFINITY CITY MAYA

Solution/Strategy

Build an appealing offering of themed destinations in Cancun aimed at 14 million existing, international (US, Canada, Europe), regional (Latam) and local (Mexico) theme park tourists and take advantage of the existing booming tourism in the area


Expand tourism with new Theme Park Tourist who currently have no reason to go to Cancun


Create an expansive series of themed destinations that fills the gaps in the attractions industry inMexico, Latin America and other regions that do not have such tourism offerings


Capitalize on the lack of vision and capabilities of large competitive brands who have over-spent, become debt-laden, and wasteful in both design and efficiency


Debt-free ICM can execute being first-to-market in the region of Mexico, Central American and South America. Catering to existing demand / tourists looking for better more accessible tourism opportunities with a set of projects having cost efficiencies, user experience improvements and a right-tech approach

INFINITY CITY MAYA

Management

Carl H. Schulte

CEO

A visionary and strategic creative professional and architectural project  developer with design, management, operations, sales/marketing, and I.P. management experience in  themed entertainment industry focus (amusement and theme parks, themed resorts, themed dining, stand-alone attractions) and general architecture.


Focused on design, based in the design-build methods (efficient design in partnership with builder and manufacturer input).


Research and analysis of existing processes seeking more efficient and improved quality user experiences. 30 years’ experience in creative development, story development, I.P.  management, publishing and in the amusement and themed attractions industry.


Creator and owner of more than 10,000 copyrights,TMs, registered TMs and other I.P.

Peter Van Bilsen

CO

An experienced executive with operations, finance, sales & marketing, and import/export experience in various industries (amusement, theme parks and manufacturing equipment)


Has serviced over 400 of the top theme parks and amusement facilities in the world, providing rides, attractions, operational consulting and maintenance plans


20 years’ experience in the leisure and themed attraction industry, with success in the marketing, concept design, branding, operations and financing of parks and attractions


Erasmus University Star International Business School leisure cases in various countries. Specialties include operations, sales, marketing, concept engineering, CRM, international business, financing, export/import


Themed amusement experience includes role as EVP of  Vekoma Rides Manufacturing BV, CFO of Space Port Leisure, Six Flags China, Dubai and Saudi Arabia

Pedro Herran

CFO

Experienced with 30 years of consumer products, advisory, and investment management executive in the US and Latam


Focused on working with high level performance teams in  an effort to grow shareholder value in a sustained manner over the long term


Regional CFO of Sara Lee  Personal Products, President/General Manager of Cadbury Schweppes PLC – Latin America Beverage  based in Mexico City from 2000 to 2008. EVP of Corporate Strategy for Dr. Pepper Snapple Group in  Plano, Texas


Specialties include strategy development and execution focused on organization  management, mergers and acquisitions execution, leadership and talent development


Holds BS in Accounting from Arizona State University, and an MBA from Duke University Fuqua School of Business

Emilia Nuccio

Licensing and Sales Executive Advisor

A Senior Executive with global and Latin American  television and digital media, program sales and acquisitions experience


30+ year career. Expertise in  licensing, cross-platform content acquisition and distribution, business development, marketing,  consumer products and merchandising


Founder and president of Enoro Media LLC, a leading marketer  of content with a growing portfolio of quality media entertainment programming for linear TV and video  streaming broadcasters/platforms.  Past positions and companies include Sr. VP-International Sales for  Dynamic Television; President-International Distribution for Echo Bridge Entertainment; President-  International Programming and Licensing Sales for The Itsy Bitsy Entertainment Company; VP-LATAM  Sales for BBC Worldwide Americas; International Director of Sales for Televisa (worldwide leading  Spanish-Language TV Network and content producer)


Specialties include the U.S., U.S. Hispanic and  LATAM Markets. Holds a Graduate Fellowship, Spanish and Italian Languages and Literature from Yale  University, and a Bachelors of Arts Magna Cum Laude, Romance Languages from Queens University


Fluent in English, Spanish, French, Italian, and has a working knowledge of German and Portuguese

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