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Industry

Real Estate

Company Type

Hotel

Size

$40 Million

Investment Type

Equity Reg A & Reg D

For additional information, please contact:
Rashidah Billups | Managing Director
(917) 553-6532

Overview

Intersection Development secured the land ($14.5M appraised value) and is seeking an additional $40 million to develop the world’s 1st Atari Hotel in downtown Phoenix.

 

The nostalgia of Atari to Retro-futuristic entertainment hub blending hospitality, esports, and immersive gaming

 

  • 11-story hotel in the Roosevelt Row Arts & Entertainment district

 

  • 84,000 SF of gaming, entertainment, and retail

 

  • Esports arena and concert venue

 

  • AI- and VR-powered gaming along with exclusive Atari branding will create an immersive experience

Immersive Entertainment Destination

Market Opportunity

Solution

Drawing inspiration from the iconic Atari brand, this hotel is poised to offer a distinctive blend of traditional hospitality with the immersive world of video gaming and entertainment

 

  • The hotel’s design, deeply rooted in the retro-futuristic aesthetics of the 1970s and 1980s, aims to provide guests with an experience that transcends the ordinary
  • Guests can expect stylized rooms inspired by iconic science fiction stories, restaurants that tantalize the senses, and venues dedicated to retro gaming, esports, and immersive entertainment

 

The spaces will cater to gamers, families, business travelers, collectors, entertainment seekers, and foodies alike, while embracing the legacy of Phoenix and its diverse and growing population

Retail and Immersive Experiences

The property will be a hub for both retail and immersive experiences

 

  • Floors 2 and 3 of the property will have a variety of retail spaces for lease

 

  • These retail spaces will enhance the visitor experience, featuring existing brands that resonate with gamers and pop culture enthusiasts

 

Plan to provide cutting-edge immersive experiences by operating and leasing portions of the property to showcase the latest in augmented reality (AR), virtual reality (VR), and AI technologies

Development Partners

Main & Main will retain Intersection Development, a Phoenix-based commercial real estate development company, as the developer of the Phoenix, Arizona-based Atari hotel

 

Intersection Development may partner with another development company to assist with certain aspects of the hotel’s development process

Management

JORDAN TAYLOR

Jordan has 10+ years in real estate development and has structured over $300 million worth of commercial real estate deals between 2016 and 2023. His unique approach to blending financial intelligence with unconventional thinking is on display through his transformative work in the vibrant Roosevelt Row district of Phoenix. Prior to going out on this own, he was CFO a for a Blackstone portfolio company that managed north of $4B of real estate assets around the country.

SHELLY MURPHY

Shelly founded the largest tech and innovation event in Arizona, DesTechAZ with Steve Wozniak, providing opportunities for innovation through K-12 education. Murphy has over two decades of experience in finance with over $900MM USD issued in private activity bonds. Murphy established her career as the Executive Director and CEO of Arizona Higher Education Loan Authority, a not-for-profit organization with a mission to provide low-cost education financing solutions for Arizona students.

JASON MERCK

Jason spent the last 6 years developing real estate with $200 million in real estate deals. Prior to real estate Jason spent 20 years developing software for healthcare. Most notably in March 2015, he founded Cloudmed. Jason went on to sell Cloudmed to New Mountain Capital in June 2018 for $110 million. As part of a roll-up strategy New Mountain acquired 13 companies under the Cloudmed brand. The climax of this journey unfolded in June 2022 when Cloudmed sold to R1 for $4.1 billion.

Specific Risks

1. Investment Risk: An investment in the company is speculative, and as such is not suitable for anyone without a high tolerance for risk and a low need for liquidity. You should invest only if you are able to bear the risk of losing your entire investment.

2. The information provided herein is not intended to be, nor should it be construed or used as, investment, tax or legal advice, a recommendation to purchase, or an offer to sell securities of the company. You should rely on the offering statement and documents attached as exhibits to the offering statement when making any investment decision. An investment in the company is not suitable for all investors.

3. The Company, Central RoRo, LLC, is a special-purpose vehicle (SPV) organized to facilitate retail investments into its operating affiliate, Main & Main, the future owner and operator of the planned Atari-themed hotel in Phoenix, Arizona.

4. The Company is subject to a number of significant risks that could result in a reduction in its value and the value of the Company Securities.

5. Indirect investments in real estate are subject to inherent risks.

6. Investment in a single real estate development increases risk associated with lack of diversification.

7. The volatility of net operating income generated by the Property over time will be influenced by many factors, including but not limited to failure to effectively manage the Property, which may affect profitability.

8. A change in interest rates on real estate loans could significantly affect the value of the Property and of an indirect investment in the Issuer and the Property.

9. Environmental hazards, if identified, could undermine the market value and commercial use of the Property.

10. Any litigation or other claims could disrupt operations.

11. Brand Reputation and Market Fit: Atari, once a pioneer in the gaming industry, has experienced significant fluctuations in its brand perception over the years. The venture into the hotel industry may not align with current consumer expectations, potentially leading to a mismatch between the brand’s legacy and market demands.

12. Financial Viability and Return on Investment: The hospitality industry is capital-intensive and highly competitive. The success of a themed hotel depends on sustained consumer interest and effective management.

13. Operational Challenges: Managing a hotel requires expertise in hospitality operations, including guest services, maintenance, and compliance with industry regulations.

14. Market Trends and Consumer Preferences: The success of themed hotels is subject to changing consumer preferences. If the target demographic’s interest in gaming-themed accommodations wanes, the hotel may struggle to attract guests, impacting profitability.

15. Economic and Regulatory Risks: The hospitality industry is sensitive to economic fluctuations and regulatory changes. Factors such as economic downturns, shifts in tourism patterns, and new regulations can adversely affect hotel operations and profitability.

16. Execution and Development Delays: Large-scale development projects often face delays and cost overruns. Any setbacks in the construction or development phases could lead to increased expenses and postponed revenue streams, affecting the financial stability of the investment.

17. Private securities are speculative, illiquid, and carry a high degree of risk – including the loss of the entire investment.

Learn More About Intersection Development

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CONTACT US

Hi. We're not around right now. But you can send us an email and we'll get back to you, asap.

Thanks, Ken

Ken Margolis | Managing Partner Castle Placement, LLC
1460 Broadway Street, Rte 400
New York, New York 10036
(212) 418-1188 | C: (516) 712-7784
kmargolis@castleplacement.com

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