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Company Type

Music Competition TV Show and Gaming App


$15 Million

Investment Type


The Vision

“We are Pioneering the Music Gaming Space with a Convergent Model that includes both a “Play to Earn” Music Game along with a dynamic Music Competition television series.


All wrapped within a social based, mobile environment, to evolve the Game of Music by connecting and rewarding content consumers and creators.” 

Danny Murphy – CEO 



Music Battles has developed a unique technology enabled, mobile/web3 platform, music gaming business that has gained partnerships from global record labels, television broadcasters, format distributors, and music gamers. Seeking $9 million to continue the development and expansion of the platform as well as TV series into Europe and eventually the US and Latin America.

  • Seeking to take the industry to another level through “gamification” with a convergent model that includes a dynamic TV series and “free-to-play, play-to-earn” social music game and mobile app


  • Technology platform powered by Hedera Hashgraph, which has provided a $4.5 million grant, assigned to the company


  • Highly experienced team is led by Danny Murphy (CEO, gaming & patent expert) and Ricardo Ehrsam (COO, former head of global entertainment at Televisa)


The company is not aware of any other music platform seeking to “gamify” the industry by combining both Mobile and Broadcast mediums into an immersive, play to earn, global music ecosystem


  • Citibank predicts a seismic shift towards tokens, and games, with tokenization expected to grow by a factor of 80x in private markets and reach up to almost $4 trillion in value by 2030


  • The smartphone market sector is large and growing, supported by over 6.92 billion smartphones or 86% of the global population in 2023


Large and Growing end Markets

  • Revenue in the Mobile Games segment is projected to reach $315B USD in 2023, with the average revenue per user (ARPU) to exceed $164 USD and the number of mobile gamers to reach 2.32 billion users by 2027


  • Revenue in the Music Streaming segment is projected to reach $25.7 billion in 2023, with the number of users expected to amount to 1.12 billion in 2027


  • Live TV talent shows have along history of being highly popular, such as the US and international franchises of The Voice (23 seasons), Got Talent (17 seasons), and Idol (21 seasons)

Solution/ Strategy

  • 1.5 million average weekly viewers of Season One of Music Battles Mexico in 2022 and 514,000 mobile app downloads during Alpha and Beta product testing phases in Mexico


  • Global distribution agreement with GroupM Motion Entertainment (part of WPP, the world’s largest ad agency)


  • Strategically designed to bridge three audiences – TV viewers, “play-to-earn” NFT enthusiasts and music listeners


  • Players earn ad-supported “Battle Coins” to buy exclusive physical, digital items and experiences, such as concert tickets, all within the App’s exclusive Marketplace


  • The Music Battles TV series is a source of revenue and market promotion that intersects with the mobile game during each live broadcast – the audience can vote and overrule celebrity judges, voting real-time for favorite contestants in the same application

Game Mechanics








Players come in three types and can express themselves through customizable avatars


Judge – casual players focused on voting to earn battle coins


Creator – power players who generate content through video battles to earn battle coins


Artist – AAA Major Artists who engage with the community through profile postings to monetize their own music catalogs





Players battle against each other in three different modes


Solo – a player chooses both songs, known as “Solo“ postings


VS – Players challenge each other Battler in “Head-to-Head” postings


Artist Challenges – Artist’s post battles to be voted on by their followers

Ad-Supported Voting Process

  • When voting, Players earn free music plays and Battle Coins by watching an 8-15 second video ad (i.e., “play-to-earn”)


  • Video ads are incorporated into every Battle Post


  • A Player’s social feed includes private (only those they follow) and public Feeds (viral posts)


  • Video ad conversion for free music plays and Battle Coins so far has exceeded an 80% conversion rate

The Battle Coin

Can be earned in several fun and exciting ways:

  • Creating, voting, sharing, promoting and winning battles
  • Watching Ad-supported video ads while voting
  • Weekly and Monthly Leaderboard winners


The battle coin is the only native currency in our ecosystem, used exclusively to obtain real world and digital items


Buy in-game music NFTs related to your favorite artists, individualize your digital self with music related (Genres) avatar skins and accessories to “level up” your player profile for player ranking and prestige

NFT Collectibles

  • Users start the game with easy to achieve NFT rewards, providing a truly “free-to-play, play-to-earn” experience, unlike other games that have high access barriers to start playing


  • NTFs will have different rarity tiers, depending on the properties that they have, driving and building extrinsic value for later exchanges in the company’s NFT Marketplace


  • Music NFT’s are tied to specific artists and individual songs, with ownership translating into passive earning of battle coins, based on the frequency of that NFT’s success in music battles throughout our ecosystem


  • Future releases will provide a fun and novel way to obtain additional NFTs, including give-a-ways, player rankings, mystery boxes and direct minting

Future Plans for Music Battles

  • Marketplace for Players to post and trade in-game NFTs


  • Expand our TV program into the Metaverse world for live concerts using the same battle format with virtual celebrities


  • Incorporating Brand profiles to the platform that can sponsor Battles and engage directly with viral creators


  • Content Battles that will allow players to compete in “user generated” video uploads, including Lip sync battles, cover song battles and dance battles


  • Plans to expand into Europe and the Middle East in Q4 of 2023, and the US and rest of the world in 2024

What makes us disruptive?

Strategic Partners

Management Team

Daniel Murphy| CEO and Chairman

  • Visionary in the music entertainment and technology space with over 23 years of experience. Invented two patented music-based technologies
  • Created numerous, musically related television shows. Overseen three successful private capital raises totally about $30 million
  • Prior to founding Music Battles, founded Eardish Corporation in 2010, a music social network company and author of a portfolio of patents which has been independently valued by Pellegrino & Associates – estimated value of over $1 billion
  • Previously formed Interspace Enterprises, Inc., in 1998, leveraging relationships with Ernst & Young, Lloyds of London, the International Red Cross and the Government of Liechtenstein to create the world’s first online progressive lottery, PlanetLotto.com
  • Oversaw an exit strategy in less than two years via reverse merger with a public entity – initial market cap of $525 million

Ricardo Ehrsam | COO

  • One of the foremost experts in the entertainment industry on television format, licensing and distribution
  • Spent eight years as Head of Global Entertainment Formats at Televisa, a leading media company in the Spanish-speaking world, cable operator in Mexico, and operator of a leading direct-to-home satellite pay television system in Mexico
  • Launched notable international formats like Generation Gap, The Assembly Game, Los González, Stand up for Your Country, and Little Giants, among others
  • Grew international formats from five to 25 in two years
  • Placed titles in 48 territories and established a presence in 49 countries worldwide for Televisa International

Kelly Murphy | EVP

  • Over 20 years of experience in sales and business development. Began career with ADP and helped grow the San Diego market at double digit annual rates
  • Joined FedEx Office & Print Center, the #1 print management company
  • Won the single largest sale in FedEx Office & Print Center history – $10 million. Subsequently recruited by W.W. Grainger, the world’s leading MRO Broadline supplier and equipment provider for commercial and Government Agencies and secured major contracts with the US Military
  • Later joined an 8(a), DVBE certified, HUB Zone certified, Service-Disabled Veteran-Owned Small Business
  • Instrumental in winning the company’s largest contract ever – $5 billion with the Federal Government
  • Has spear-headed capital raising and product expansion for Music Battles and its predecessor, Evolucio

Santiago Mena | CSO

  • Over 15 years in the music industry scouting and developing new talent, producing and publishing music, managing artists and conducting digital marketing campaigns including for major record labels – Capital Records, Warner Music Group, Universal Music Group, and Sony Music
  • Produced more than 25 albums while developing major artists
  • In 2007, joined the Danna Paola project as the music producer and arranger
  • Provided similar services for several other artists, including Belinda, Jesse & Joy, Nikki Clan and Luis Lauro
  • Secured multi-million dollar record contracts and produced several domestic and international tours. Degree in music production from the Musician’s Institute in 2005 in Los Angeles, with a focus on Music Business and Entrepreneurship
  • Mr. Mena’s areas of expertise include A&R, music production, publishing, artist management, digital marketing, and networking
Learn More About Music Battles
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Thanks, Ken

Ken Margolis | Managing Partner Castle Placement, LLC
1460 Broadway Street, Rte 400
New York, New York 10036
(212) 418-1188 | C: (516) 712-7784