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Industry

Consumer/Retail

Company Type

Social Commerce

Size

$20 Million

Investment Type

Equity

For additional information, please contact:
Doug Jendras| Managing Director
(203) 501-7667

Overview

ORME is raising $20 million to scale its short-form video-based social commerce marketplace for premium brands.

  • ORME bridges the gap between brands, influencers, and shoppers by providing a community-driven social commerce marketplace
  • Focus on high-quality, curated products
  • Have onboarded 15 brands, including Anne Klein, DL1961 and Judith Ripka
  • The US social commerce market is expected to reach $99 billion by 2025 and global social commerce is expected to reach $1.2 trillion by 2025

Competitive Advantages

ORME enables all users, not just influencers, to earn cash fees from sharing products

AI-driven technology powers content and product recommendations, video moderation, and trend analysis

Seamless integration with retailers’ existing eCommerce platforms

Opportunity

The US social commerce market is growing rapidly, presenting a significant opportunity for ORME to capture market share

In China, SFV commerce is already a $600+ billion market, showing huge potential for the US

Consumers are increasingly seeking immersive and engaging shopping experiences through video content

Growing demand for curated, high-quality products online versus low-quality cross-border goods

Only three significant SFV marketplaces exist in the US: TikTok Shop, Flip Shop, and ORME, offering a limited competitive landscape

Solution/Strategy

ORME connects brands with consumers across all social media platforms via short-form videos, driving purchases through entertaining content.

  • Unique affiliate model allows all users to share and earn cash fees, boosting platform engagement
  • Established partnerships with 15 premium brands and are in talks with larger retailers
  • AI technology enhances the customer experience by offering personalized recommendations and trend analysis
  • ORME offers zero upfront costs to retailers, with Orme revenue generated from sales revenue share only

Management Team

Faisal Ahmed | Co-Founder & CEO


  • Highly accomplished entrepreneur and engineer with over 25 years of experience in the technology, commerce, and telecommunications sectors.
  • Degree in Electrical Engineering from Ohio State University.
  • Distinguished background designing and developing advanced computer and communication systems for stock exchanges, banks, and large multinational companies.
  • Technical expertise extends to building complex VOIP networks, a vital part of modern communication infrastructures.
  • Successfully founded and scaled multiple businesses across various industries.
  • Ventures include owning premium brands, manufacturing and trading companies with a global footprint, reflecting his deep understanding of international markets and commerce.
  • Unique combination of technical acumen and business leadership has allowed to excel in developing innovative solutions that bridge technology with business growth.
  • Deep expertise in system design and global business operations has been pivotal in creating ORME’s scalable infrastructure, integrating AI-driven features, and forging partnerships with premium brands. 

Robert D’Loren | Co-Founder & Non-Executive Chairman


  • Seasoned veteran in brand development, with over 25 years of experience in transforming and scaling lifestyle brands in the fashion, media, and entertainment industries.
  • As Chairman and CEO of Xcel Brands, a leading brand management and media company, has overseen the growth and revitalization of top-tier brands like Isaac Mizrahi, Judith Ripka, Halston, and others.
  • Strategic vision has led Xcel Brands to integrate traditional brand management with cutting-edge digital and social commerce, including partnerships with prominent shopping networks.
  • Has cultivated deep relationships with QVC and HSN, two of the largest home shopping networks in the world, where he has pioneered the “entertainment meets commerce” model. This model, which blends live content with direct sales, has been instrumental in driving sales and brand growth for both Xcel and the brands he represents.

Specific Risks

  • Strong competition from TikTok Shop and Flip Shop
  • Regulatory risks in the social commerce and data privacy sectors
  • Brand reputation risks, especially as we scale to include more retailers
  • Dependency on user-generated content and influencer participation for sales conversion
  • Economic downturns or shifts in consumer spending habits affecting platform growth
  • Private securities are speculative, illiquid, and carry a high degree of risk – including the loss of the entire investment
Learn More About ORME

Thank you for your interest in ORME.

Please fill out your information and we will contact you shortly with more information on this opportunity.

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Hi. We're not around right now. But you can send us an email and we'll get back to you, asap.

Thanks, Ken

Ken Margolis | Managing Partner Castle Placement, LLC
1460 Broadway Street, Rte 400
New York, New York 10036
(212) 418-1188 | C: (516) 712-7784
kmargolis@castleplacement.com

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