Office/Branded
Apartment Conversion
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John Haltmaier | Managing Director | |
jhaltmaier@castleplacement.com | |
(973) 699-7995
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https://www.linkedin.com/in/johnhaltmaier/ |
Overview
- Provides travelers with residential amenities including full kitchens and separate bedrooms – part of a massive international rewards program
- Unique business plan is intended to generate hotel-like revenues with apartment level expenses due to its light staffing model, such as weekly instead of daily housekeeping
- Investment would sit at 70-85% LTC, improving to 60-75% once the project goes live and a Federal tax credit is realized*
- Multiple award-winning sponsor with extensive local and national development/redevelopment experience, including nearly a dozen large-scale adaptive reuse projects and several landmark preservation projects
Specific Risks
- Apartments by Marriott Bonvoy concept is relatively new and has a growing list of competitors, including Ascott, Mint House, StayAKA, Fraser as well as AirBnb and VRBO
- The renovation may take longer and cost more than expected
- Occupancy and room rates may not be as favorable as projected
- The hospitality and multifamily sectors in general can be volatile and subject to downturns with weaker economic conditions and lower levels of consumer confidence
- The cost of debt financing, including construction and permanent financing, may be higher than anticipated and other terms may be less favorable than expected
- Private securities are speculative, illiquid, and carry a high degree of risk – including the loss of the entire investment