Company Type

Parts- Sale and Installation


$10 Million

Investment Type


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Power Trucks USA


PT USA is seeking $10 million of investment capital for organic growth and to acquire  local competitor in Northern Virginia. Laying the foundation to support PT USA’s  growth strategy

PT USA sells and installs aftermarket truck and Jeep accessories including tires, bed liners, wheels, lighting, stereos, and other truck, light vehicle, and ATV accessories

This enhances PT USA’s local market presence in Northern Virginia while simultaneously laying the  foundation to support its growth strategy throughout North America through a combination of  physical locations and its e-commerce platform

Seeking to create a unique nationally franchised brand to serve truck and jeep owners, dealers and commercial fleets throughout the United States

Accessories are installed on vehicles to enhance appearance or performance and for  personal, recreational, and business purposes

Power Trucks USA


The Specialty Equipment Market Association (“SEMA”) estimates that sales of equipment and accessories for upgrading pickup trucks, SUVs and compact utility vehicles exceeds $22 billion

Highly fragmented industry leads to significant acquisition growth plus there is a large  market for truck accessories that is very resilient to economic cycles

With limited national players, franchising can help grow the platform quickly

According to SEMA, the industry is ripe for consolidation and remains highly fragmented with over 29,000 dealers, nearly 60% of which are single-store owners

Power Trucks USA


Whitecap believes significant growth can be achieved from the franchise  process by further leveraging Power Trucks’ after-market truck accessory  experience, vendor relationships and service expertise:

Expand franchise territories in key states – multi franchise location opportunities

Continue to leverage vendor and distributor relationships

Achieve further margin growth through franchise growth and scale. With scale and growth, we expect additional vendor / distributor rebates

Continue to capitalize on favorable unit economics – low franchise development costs and high-income potential for owner operators

Power Trucks USA


Jeff Shiring

Founder and Managing Partner of Whitecap

Served in a financial leadership role within the Hertz Equipment Rental Corporation where he oversaw $500 million of revenue and $1B in fleet

Currently serves as the Chairman of the Board for the Power Group and Impact Wrap

Prior to Whitecap had 30 years of executive experience implementing successful roll-up and turnaround strategies in numerous industries including equipment rentals, waste management, and health care for both public companies and private equity groups

Jeremiah Fiel

Founder and President of Power Trucks USA

Will lead industry experienced Franchisor leadership team

Founded American Electrical Solution, a commercial electrical company in Northern Virginia that was sold after three years of growth

Opened a retail aftermarket truck accessory shop in Warrenton Virginia and quickly became the authority in truck accessories and built a great reputation with the community and his customers including truck dealerships in the surrounding areas

Entrepreneur who has owned and operated a number of businesses, including in the outdoor advertising, contracting, and truck accessories

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Thanks, Ken

Ken Margolis | Managing Partner Castle Placement, LLC
1460 Broadway Street, Rte 400
New York, New York 10036
(212) 418-1188 | C: (516) 712-7784