Proclivity Senior Living (PSL) is raising $48M to develop a high-quality senior community on 42 beautiful, wooded acres located in the city of Frankfort, KY
PSL has contracted with a five-star architect, builder, operator and engineer
Main building highlighted by a combination of stone, brick, and timber offering 80 units of Assisted Living and 42 units of Memory Care
Frankfort is host to a wide range of government services with substantial employee population of “decision makers” in the 48-65 year old demographic
Market Study shows the project is positioned in a PMA which holds substantial demand for AL, IL, and MC – with seven duplex cottages to serve the demand for Independent Living
Development follows a consistent industry standard approach to addressing the historic challenge of a maturing demographic nationally and the consequential need for quality housing and services
Baby Boomers (post World War II) began turning 65 in 2011. By 2030, the 65+ demographic will comprise 21% of the US population.
Affordable, quality housing demand (rising at 4.1% annually) has outpaced available inventory (averaging 2.4% growth).
The Frankfort development is the first in line for Proclivity, as it develops a pipeline of further opportunities in MI, FL, TN, KY, and AL
Quality Building: The builder has constructed projects from Florida to Michigan and is very experienced with the senior housing niche. Proclivity has also contracted with one of the most respected engineering firms in the state
State-of-the-Art Design: PSL has hired an architect who is very experienced in the design of state-of-the-art senior communities and has provided services to a large senior housing developer, whose partner is the largest healthcare system in Michigan
Efficient Operations: The most critical element to a successful senior community is the operator, and PSL has contracted with a very well-respected and experienced firm that has provided management and advisory services to senior communities from AK to FL in both a third party and co-owner capacity
Locally Sourced Materials: Using locally sourced materials such as rock, stone, brick and timber presents an appealing image that fits with the local landscape
Lower Tax Cost: Proclivity is also working with the Frankfort city council to have authorized an Industrial Revenue Bond which would have the benefit of a 40-year property tax abatement
Addressing Demand: The high quality senior living community provides a solution to the much-needed demand in the area for both housing and services that are affordable and attractive
Marketing Strategy: Proclivity’s unique program of strategically and fundamentally aligning with one or more large, high profile area churches increases its appeal and optics for the local population and offers a strong likelihood of a much shorter ramp up period than the industry norm
Highly experienced executive within the senior development industry and with a sophisticated background in retail financial services.
Previously expert guest on CBN, Bloomberg TV, CNN and Regional Fox, and a recurring guest on “In the Zone”. Author of Money For Life, Money on Loan From God and It’s More Than Just a Race.
Ten time SEC champion for the University of Alabama and subsequently a world-class runner with sponsorship from Nike, Adidas, Puma, and others.
Inducted into the State of Alabama Sports Hall of Fame.
Developed a faith-based financial services company backed by hedge funds and a $130 million proprietary values-based asset management platform.
In 2009, began due diligence into the emerging senior housing industry focusing on faith and value-based communities.
Resides just outside Nashville TN with his wife. Acquired a Certified Financial Planner degree in 1994.
President and Founder