Revolution Razor – Transforming How the World Shaves

Executive Overview – A New Category in Shaving

Revolution Razor is reinventing shaving and pioneering a whole new category with its premium, sustainable razor platform that delivers superior performance with a modern design — at a price point that seriously challenges legacy brands. Backed by an impregnable IP fortress and strong strategic industry support, the company is raising equity and debt to fund U.S. manufacturing, accelerate launch, and drive rapid market capture.

• Patent-Rich Platform: 52 patent assets, combined with robust trade secret protections, create an impregnable IP fortress around the cartridge, pivot, handle, dock, and manufacturing

• Strategic Partnership: Backed by a leading global razor manufacturer—with a clear line of sight to a well-aligned and strategically valuable acquisition (name available upon advanced discussions)

• Investor Traction: Strong inbound interest; seeking the right lead investor to anchor the round and accelerate scale

• Pioneers: Industry 1st all-metal, fully recyclable, dual-sided cartridge designed to eliminate waste and extend blade life

• Superior Performance: Patented magnetic technology improves cartridge pivot, blade contact and shave comfort

• Consumer Test Results: 52% of Gillette users chose Revolution as their “preferred purchase” after testing—76% said they’d buy it now. A clear signal of disruptive product-market fit

Problem / Opportunity – Why Now

• Pricing: Consumers face premium prices for cartridges with inadequate usable life

• Hazardous Waste: An estimated 2 billion plastic razors are discarded annually in landfills

• Inconvenience: Razor cartridges cannot be placed in curbside recycling due to mixed materials

• Zero Innovation: No new meaningful technology developments in decades

• Antiquated Technology: Newer features introduced by existing brands have not addressed consumer pain points relative to high costs, disappointing blade life and negative environmental impact

• Unmet Needs: Consumers increasingly seek options that deliver value, performance, and sustainability

Breakthrough Solution – Performance | Sustainability | Value

First-of-Its-Kind Razor Delivering on Cost, Waste, and Shave Quality

• Dual-sided cartridge delivers double the shaves of a standard razor

• All-metal design eliminates plastic waste and is recyclable curbside

• Patented magnetic pivot significantly improves blade contact, pressure control, and comfort

• Designed for premium performance without premium pricing

Differentiated by Design – Protected by IP

• Dual-sided cartridge is protected by 52 patent assets (36 issued and 16 pending)

• Magne-Flex™ technology delivers a closer, smoother, more comfortable shave through magnetic cartridge alignment and controlled cartridge rotation

• All-metal, fully recyclable design is unmatched by current cartridge systems

• No other brand currently offers both environmental and performance advantages in a single razor

• Patent coverage extends across numerous cartridge, handle, magnetic pivot and docking systems

• Proprietary manufacturing processes and design techniques are also protected through trade secrets and operational know-how

Magne-Flex™ Technology Changes Everything

Next-Gen Shaving Starts with a Pivot

• Traditional pivots rely on spring-loaded mechanisms that can wear out and limit movement

• Magne-Flex™ uses a patented magnetic pivot system that enables up to 90° of controlled flex

• This innovation maintains ideal cartridge and blade angle while providing superior blade contact across facial contours—which results in a closer, smoother and more comfortable shave

• Combined with a dual-sided design, it delivers a shaving experience unmatched in the cartridge market

Business Model – Scalable, IP-Backed Revenue Streams

Omnichannel Strategy Built for Scalable, IP-Backed Growth

• Direct-to-consumer launch in February 2027, followed quickly by U.S. retail distribution in February 2028

• Planned retail distribution through major chains such as Walmart, Target, CVS, and Walgreens 

• Razor portfolio includes 5+ additional patented razor products ready for phased rollout 

• Future product and geographic expansion modeled to maintain strong margins and scalable growth

• Forward Thinking – Enough product material (already developed & patented) to release a new razor every 4–6 years for 25 years

• Additional expected upside from licensing, accessories, and international markets

Leadership Team – Proven Operators & Category Experts

Ruairidh Robertson – Founder, President and Chairman of The Board

Founder of Revolution Razor and inventor of the patented dual-sided, fully recyclable magnetic razor. Originated the Magne-Flex™ system and technology that underpins all core product innovations. Holds 52 global patent assets covering razor technology and related systems. Brings over 30 years of applied expertise in mechanical engineering and industrial design. Built and led high-performance teams across IP, product development, and manufacturing, guiding every phase from concept to commercialization. Proven ability to execute efficiently and maximize ROI through capital discipline and focused innovation. Previously founded and scaled three construction and property development related companies.

Ken Hill – Chief Executive Officer

Globally recognized shaving industry veteran with over 40 years of executive leadership across consumer products, manufacturing, e-commerce, and retail. Widely regarded as a “shaving expert” by peers and industry partners. Served as CEO of DORCO USA and Executive Committee member of DORCO Korea from 2010–2019, helping guide one of the world’s largest razor and blade companies. Formed strategic partnerships with Dollar Shave Club, Every Man Jack®, HeadBlade®, and Barbasol®/PureSilk®, supplying blades and cartridges to major U.S. retailers and challenger brands. Previously held senior regional leadership roles in Northeast Asia and the Asia-Pacific with Energizer Holdings (Schick/Wilkinson Sword) and Warner-Lambert/Pfizer. Brings deep experience in global brand-building, retail distribution, supply chain leadership, and international market expansion.

Brian Hinman – Chief Operating Officer

Internationally recognized expert in intellectual property strategy, monetization, and risk-backed capital markets. Served as Chief Commercial Officer at Aon Intellectual Property Solutions – led the development of market-accepted standards for valuing IP assets on behalf of global businesses and institutional investors. Served as Chief IP Officer at Philips, leading a team of more than 400 IP professionals across nine countries. Oversaw all aspects of Philips’ IP strategy—including portfolio development, litigation, standards participation, licensing, and the formation of IP-focused joint ventures. Co-founder and COO of Unified Patents, and former Vice President of IP and Licensing at IBM, Verizon, and InterDigital. Founding CEO of Allied Security Trust, one of the earliest consortiums focused on strategic patent acquisition and defense. Named the sole recipient of the 2023 Q. Todd Dickinson Award and one of only four individuals inducted into the IAM 2023 IP Hall of Fame. Widely regarded as one of the world’s top IP strategists and a pioneer in insurance-backed IP lending.

Strategic Manufacturing Advisors – Industry Experts

Sam Hacohen – Founder & CEO/S. Hacohen C. International Ltd

Founder and CEO of S. Hacohen C. International Ltd., a global consulting firm specializing in wet shave manufacturing and product development. Highly respected executive with over three decades of experience in commercial operations, marketing, and complex global project management. Held senior developmental and operational roles in the global wet shave industry since 1992. Former Managing Director of PCMR International – advised Dollar Shave Club (Unilever) on factory design, process integration, and commercial readiness. Deep technical expertise in high-speed automation, precision tooling, and facility buildouts. Provides advice on facility layout, vendor coordination, launch-readiness and operations.

Shlomo Zucker – Founder & CEO/Novatech Design Ltd

Experienced supply chain and factory systems engineer with deep expertise in process optimization, lean automation, and quality control in razor manufacturing. Co-developed advanced blade assembly systems and custom manufacturing workflows with Sam Hacohen. Led factory development and equipment configuration for high-volume razor cartridge production, with a focus on modular scale-up and QA integration. Advising on product design and development, sourcing, production line setup, and long-term operational efficiencies.