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Industry

Financial Services

Company Type

Asset Management Platform

Size

$5 Million

Investment Type

Equity

For additional information, please contact:
Tamara Williams | Managing Director
twilliams@castleplacement.com
(385) 600-1871
Rebecca Lacy | Managing Director
rlacy@castleplacement.com
(573) 800-2974

OVERVIEW

Investment Highlights

Stone Wall Financial Group is raising $5M to scale SHEP®, its proprietary, fully automated, rules-based investment platform for RIAs and institutional allocators.

  • ~$490,000 ARR with initial RIA client representing approximately $70M in client assets managed by SWF
  • Growing institutional pipeline representing ~$50B of advisor and institutional AUM in active discussions, assuming 10% conversion into ~$5B of SWF-managed assets and potential ARR of ~$35M
  • Recurring, high-margin AUM-based revenue model with SaaS expansion potential
  • Scalable systematic investment platform targeting the $146T+ RIA market (2024), delivered through embedded advisor workflows, sub-advisory mandates, and institutional partnerships
  • Differentiated risk-managed approach without leverage or derivatives, with expansion across RIA, institutional, and ETF channels

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TRACTION

Live Deployment & Pipeline

LIVE IMPLEMENTATION

PIPELINE BREAKDOWN

Based on ~$50B advisor and institutional AUM in active discussions with 10% conversion assumptions

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THE PROBLEM

Why the Market Needs SHEP®

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PRODUCT & SOLUTION

SHEP® — The Systematic Investment Engine

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KEY ADVANTAGES

What Sets SHEP® Apart

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DIRECT COMPETITORS

Direct Competitors & SHEP® Edge

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COMPETITIVE POSITIONING

What Clients Use vs. What SWF Offers

Distribution + usability + integration into advisor workflows

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LEADERSHIP

Senior Management Team

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Specific Risks

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Thank you for your interest in Stone Wall Financial.

Please fill out your information and we will contact you shortly with more information on this opportunity.

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CONTACT US

Hi. We're not around right now. But you can send us an email and we'll get back to you, asap.

Thanks, Ken

Ken Margolis | Managing Partner Castle Placement
1460 Broadway Street
New York, New York 10036
(212) 418-1180
kmargolis@castleplacement.com

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