
For important risk and disclaimer information, Click here.
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Tamara Williams | Managing Director
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twilliams@castleplacement.com |
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(385) 600-1871
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Rebecca Lacy | Managing Director
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rlacy@castleplacement.com |
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(573) 800-2974
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OVERVIEW
Investment Highlights
Stone Wall Financial Group is raising $5M to scale SHEP®, its proprietary, fully automated, rules-based investment platform for RIAs and institutional allocators.

- ~$490,000 ARR with initial RIA client representing approximately $70M in client assets managed by SWF
- Growing institutional pipeline representing ~$50B of advisor and institutional AUM in active discussions, assuming 10% conversion into ~$5B of SWF-managed assets and potential ARR of ~$35M
- Recurring, high-margin AUM-based revenue model with SaaS expansion potential
- Scalable systematic investment platform targeting the $146T+ RIA market (2024), delivered through embedded advisor workflows, sub-advisory mandates, and institutional partnerships
- Differentiated risk-managed approach without leverage or derivatives, with expansion across RIA, institutional, and ETF channels
TRACTION
Live Deployment & Pipeline
LIVE IMPLEMENTATION

PIPELINE BREAKDOWN
Based on ~$50B advisor and institutional AUM in active discussions with 10% conversion assumptions

COMPETITIVE POSITIONING
What Clients Use vs. What SWF Offers
Distribution + usability + integration into advisor workflows

























