Series A funding round
Vässla is an e-bike subscription company seeking $15 million of growth equity capital
Unparalleled market opportunity
€100 bn TAM by 2025 enabled by strong macro shift towards clean urban mobility.
Seamless and all-inclusive subscription service to onboard the next million e-bike riders.
Netflix and Spotify have paved way for hardware subscription. A new paradigm is born.
Iconic product and a winning team
First premium, affordable and all-inclusive e-bike subscription service.
World class user experience
Award winning e-bike, fully digital experience and hassle-free maintenance.
Winning approached team with track record from Red Bull, Scrive, Charge Amps, Gorillas, amongst others.
+$5 mm in revenues in 2022 and +$15 m in revenues in total since the start.
Exciting unit economics
64% gross margin based on 36 months of hardware lifecycle.
Product market fit
Reached +500 subscriptions in just 6 m from launch in Paris. +5000 sold vehicles and +100 enterprise customers.
Replacing a car with an e-bike for a short urban trip is a simple solution to a complex issue
- 37% of all CO2-emissions comes from the Transport sector
- 78% of the above comes from road traffic
- 83% of all car trips are shorter than 15 miles (25 km)
- All of which can be served by e-bikes
- Replacing a car with an e-bike for a short urban trip will save 99.75% CO2-emissions
- 13% of all new cars are electric
- Lack of charging infrastructure, raw material shortage, supply chain turmoil and grid overload will slow down EV adoption for cars
- Cities are being rebuilt for e-bikes at scale. Paris leads the way
Source: The Moving World mobility report by UP.Partners https://up.partners/themovingworld/
Transport counts for 37% of all Co2-emissions
78% of the above comes from road bound traffic. 83% of all car trips are shorter than 15 miles (25 km)
Provide urban freedom with amazing e-bikes accessible to all
Vässla replace cars with e-bikes for short urban trips.
A simple solution to a complex problem.
Our value proposition
One product – three revenue streams
1.Direct to consumer sales -> cash flow
2.Subscription -> recurring revenue
3.Enterprise sales -> volume
Full customer flexibility
Monthly profitability during 2023 (full year 2024)
We have the right team to win
Branding expert and entrepreneur with previous experience in Red Bull, Adidas, Hyundai etc
Chief People and Operations Officer
People expert with experience in continuously working to strengthen the organization’s ability to execute on the corporate strategy and reach critical business goals.
Chief Financial Officer
A business-oriented CFO with many years’ experience of various companies in the aviation, research industries and most lately Charge Amps.
Head of Supply chain and Production
+20 years leading and building Supply Chain Operations, processes, and multi-location teams in domestic and international organizations, in startups, and in organizations of +400 people & 100 MEUR.