Top 10 Apparel, Beauty and Personal Products Capital Raises and Investors in the U.S. – September 1st-15th, 2025

Several interesting transactions closed in the Apparel, Beauty and Personal Products sector over the past two weeks. If you would like more info on these deals or would like to discuss the capital raising market for your company, please contact me.

PE Growth/Expansion

1. 1. Facile Skincare, cosmetic dermatology products that helps patients explore cosmetic and skincare treatment, received $3 million of development capital.
   2. Billy Reid, luxury fashion brand that offers clothing and accessories, received $11 million of development capital.

Merger/Acquisition

3. 3. Color Wow, hair care products based in Wilton, Connecticut, was acquired by L’Oreal.
   4. Nudestix, cosmetic products based in Toronto, Canada, was acquired by a private business.
   5. Venture Heat, wearable heated apparel and therapy products that enhances comfort and performance in extreme environments, was acquired by JustBrand.

Early Stage VC 

6. 6. California Naturals, hair and body products for personal care, raised $21.02 million of venture funding.
   7. Elm Biosciences, clinical skincare products that addresses the signs of aging, raised venture funding from Habitat Partners.
   8. Sincerely Yours, skincare products that helps teens feel confident and connected, raised $7 million of venture funding from Strand Equity, Coefficient Capital and The Family Fund.
   9. Wove, handmade jewelry products that offers custom-made engagement rings and other ornaments, raised $4.25 million of venture funding from mediaforgrowth.

Seed

10. 10. Aspyr Living, household cleaning products that provides a new generation of sustainable home & personal care products that outperform toxic national brands, raised $3 million of seed funding in a deal led by RJD Green.

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Rashidah Billups

Managing Director

Please contact me if you have any questions or would like to discuss your capital raise:

Email: rbillups@castleplacement.com

(C) (917) 475-6679

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Sources: Information on this page was derived from a variety of sources including Bloomberg, Company Websites, Crunchbase, PitchBook and other news outlets. Castle Placement^® does not warrant or guarantee this information, nor makes any representations as to the accuracy of the information. For more Risks, see CPGO Risks and Disclaimers.