Top 10 Apparel, Beauty, and Personal Products Capital Raises in the U.S. – June 16th-30th, 2025
Several interesting transactions closed in the Apparel, Beauty and Personal Products sector over the past two weeks. If you would like more info on these deals or would like to discuss the capital raising market for your company, please contact me.
PE Growth/Expansion
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- DUDE Wipes, disposable wipes that revolutionizes the use of toilet paper on the go or at-home situations, received development capital from TSG Consumer.
Merger/Acquisition and Corporate
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- Alaffia, ethical personal care products that alleviates poverty and encourage gender equality in West Africa through fair trade, was acquired by Ayeya.
- J’Envie Sport, a women’s apparel brand that provides thoughtfully made clothing focusing on fit and fabric, was acquired by Liv Brands.
Buyout/LBO
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- Marena, medical-grade compression garments, shapewear, and activewear sold to plastic surgery centers, hospitals, medical providers, patients, and consumers, was acquired by CenterGate Capital through an LBO.
- Pittsburgh Public Safety Supply, equipment and apparel for public safety and emergency response purposes, was acquired by Galls, via its financial sponsor Charlesbank Capital Partners, through an LBO.
Later Stage VC
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- Veracity, personal care and wellness products that offers knowledge on hormones and other biofactors, raised $6 million of Series A venture funding in a deal led by Melitas Ventures and Maveron.
- Dôen, a women’s apparel line that creates elevated yet wearable everyday pieces, raised Series A venture funding in a deal led by Silas Capital.
Early Stage VC
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- Epicutis, minimal ingredient beauty products that simplifies skincare, raised $10 million of venture funding.
- Isima, a clinically rooted haircare line product for improving scalp and strand health across hair textures, raised $12 million of Series A venture funding from Stelac Capital Partners, Northstar.VC and LMDV Capital.
Angel
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- Before Self Care, a self-care brand that offers oral care and oral hygiene products for better well-being, raised $125,000 of angel funding.
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Rashidah Billups
Managing Director
Seasoned financial professional with over 20 years of experience in technology, investment banking, commercial banking, credit, and asset management. Diverse background and executive presence with unique perspectives. Managed relationships at Bank of America Merrill Lynch as an AVP and served as NJ State Co-Chair for the company's Corporate Philanthropic networks. Developed investment client relationships at Morgan Stanley and founded an independent financial advisory firm. CFO at RMCG, a leading firm in tokenization of real-world assets on-chain and played a pivotal role in raising capital for multi-million-dollar projects in real estate and technology, launching the FraXion Token and FraXion Marketplace. Bachelor of Science in Finance from William Paterson University, studied Intellectual Property Law at Cambridge University, and holds technology certifications in network cabling and fiber optics. FINRA Series 7 and 66 licensed.
- Email: rbillups@castleplacement.com
- (C) (917) 553-6532
 Rashidah BillupsManaging Director |
Please contact me if you have any questions or would like to discuss your capital raise:
Email: rbillups@castleplacement.com
(C) (917) 475-6679
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Sources: Information on this page was derived from a variety of sources including Bloomberg, Company Websites, Crunchbase, PitchBook and other news outlets. Castle Placement™ does not warrant or guarantee this information, nor makes any representations as to the accuracy of the information. For more Risks, see CPGO Risks and Disclaimers.
