The world has become a global marketplace thanks to the Internet, ecommerce, computers, smartphones and tablets. Accordingly, the definition of “traditional retailer” has changed dramatically.
Retailers, both old and new, are deploying enormous amounts of capital to expand online sales. These investments are paying off handsomely. US consumers alone spent $517.36 billion online in 2018 (15.6% YoY growth). Market size and transaction volume continue to grow steadily in 2019. Most retailers and investors believe that this growth will continue in the foreseeable future.
The ecommerce market has changed the way that most business is transacted in retail and B2B, locally and globally. The past two years have seen the emergence of distributed ecommerce, which makes virtual shopping easier. Online shopping carts, such as Ecwid, allow users to sell products quickly and easily on any website, mobile app or social media. By adding only a few lines of codes, sellers can connect with consumers unobtrusively through websites.
Meanwhile, cross-border ecommerce has quietly gained huge momentum as customers purchase products outside of their countries. Improved transaction safety, better payment software, and faster delivery speeds has helped fuel global ecommerce growth.
The mobile ecommerce market is also growing rapidly. Machine learning and artificial intelligence is being deployed in ecommerce in new and innovative ways every day. Everything from payments to delivery to how customers discover goods has been revolutionized. For instance, visual search is becoming more popular – many companies have already debuted their “search by image” tools. Taobao and ASOS offer image recognition solutions that further support product discovery.
In retail it is no longer only location that matters. Every retailer must invest the resources required to stay ahead of the ecommerce curve. Castle Placement continues to be extremely active in this space and welcomes the opportunity to discuss raising capital for your business.
About Castle Placement: Founded in 2009, Castle Placement raises equity and debt capital for private middle market companies across a broad spectrum of industries. Highly experienced investment bankers and a robust, data-driven, innovative technology platform – including artificial intelligence/machine learning – match great companies with global institutional investors. Castle Placement’s proprietary app, CPGO, connects companies with investors in real time. It has over 64,500 private equity, venture capital and strategic investors, family offices, pension funds, foundations, endowments, sovereign wealth funds, hedge funds, and lenders.