Industry

Media

Company Type

Entertainment

Size

$10 Million

Investment Type

Equity

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DOWNTOWN HOEDOWN

Overview

Downtown Hoedown is seeking $10 million of equity to create an annual two-day country music festival in Atlanta at the Mercedes Benz Stadium for the next four years. 

The event will feature ten of the top country music artists over two days


Long-term goal is to expand to a 3-day festival once the brand is established


Target date(s) are April, 2023 or October, 2023 (final date selection depends on the amount of time it takes to raise funds)


Target headliners are Luke Bryan, Florida Georgia Line, Eric Church, Luke Combs, etc. and the headliners should draw at least 20,000+ fans per day


negotiations with these artists cannot begin until artist representatives confirm that resources are available to commit

DOWNTOWN HOEDOWN

Opportunity

 

Atlanta was the first home of country music


According to Chartmetric, Atlanta holds a 15% market share of country music non-unique listeners by city which equates to 25.8 million monthly listeners on Spotify


Research from Music Watch shows that Spotify listeners are nearly 50% more likely to attend live music events than the average fan


Spotify data can help lead the talent buying process to ensure the right artists are selected

DOWNTOWN HOEDOWN

Solution/Strategy

 

Create the ONLY country music festival in Atlanta, Georgia

Build the first indoor Country Music Festival


Create a music festival highlighting the top talent in country music, rather than only presenting young and development talent


Seek to incorporate Pay Per View exposure in the festival

DOWNTOWN HOEDOWN

Management Team

Logan West

CEO

Passionate about music. Started mobile/live entertainment company that provided entertainment for weddings, corporate events, etc.  Became fascinated with booking concerts in local markets


Booked country music icon Josh Turner for first concert which was held at the Knoxville Civic Auditorium (a 2,500-seat capacity venue) and sold out the show two days before the show date


Showed promise in booking since concert with Brett Young the night before only sold roughly 65% capacity


Created a partnership with the world-famous Cotton Eyed Joe to develop shows in their space on a regular basis


Booked up and coming artist Mitchell Tenpenny to the Joe and sold 80% capacity. 

Rob Thorbjornsen

President

Innovative and effective leader, communicator, negotiator, and dynamic marketing leader with proven abilities in event strategy, customer acquisition, increasing revenue and brand visibility


Brings proven 15-year career of media, branding, and entertainment marketing experience of success in setting the strategic direction for entertainment, digital and terrestrial marketing initiatives, and licensing


Developed seasoned direction, relevant solutions, and robust results at every point along the value-chain closely working and collaborating with some of the top entertainment companies in the country such as Live Nation, AC Entertainment, AEG Presents, Caesars Entertainment, TN Valley Fair, Brimstone and Harrah’s Cherokee Concert and Entertainment, as well as dozens of other music, news, sports, and lifestyle events and marketing campaigns


True passion strives to bring diverse talented individuals together to create innovative memorable concert event experiences that center on quantifiable results.  

DOWNTOWN HOEDOWN

Artists We Have Worked With

DOWNTOWN HOEDOWN

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CONTACT US

Hi. We're not around right now. But you can send us an email and we'll get back to you, asap.

Thanks, Ken

Ken Margolis | Managing Partner Castle Placement, LLC
1460 Broadway Street, Rte 400
New York, New York 10036
(212) 418-1188 | C: (516) 712-7784
kmargolis@castleplacement.com

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