Personal Computer Performance / Security

Industry

Technology

Company Type

Software

Location

Baltimore, MD

Size

$4,000,000

Investment Type

Debt/Equity

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Helping Great Companies Grow

Overview

  • CyberSpa LLC (“CyberSpa”) and their FreshStart software technology dramatically improves personal computer (“PC”) performance, security and longevity at a fraction of the cost of a replacement PC
  • FreshStart is the only comprehensive, fully automated and affordable software-based Solid-State Drive (“SSD”) upgrade solution
    • electro-mechanical hard drive (and what it collects) is the cause for early obsolescence in PC’s
    • FreshStart service (completed, on average, in less than an hour) turns an old PC into a new PC that runs an average 10x faster than when it was purchased
    • PCs are built to last 10 years, but their hard drives wear out in 3-5 years – FreshStart addresses this problem, doubling the PC’s useful life while reducing e-waste
  • CyberSpa is seeking $4.0 million in capital to expand their global service provider network and execute a service provider focused advertising campaign
  • CyberSpa is open to discussing acquisition by a strategic investor that can help the firm more quickly reach its goal: to become the world’s most popular Windows PC performance, security and longevity solution
  • Founded in 2010, experienced management team with extensive experience and computer, software and IT service industry expertise
Helping Great Companies Grow

Opportunity

  • People are keeping their PC’s longer as PC’s have become a necessary appliance needed at work and at home, but with no great desire to buy a new one (preferring to invest in a newer smart phone)
    • over one-third of PC’s owners in the U.S. cannot afford a new PC
    • there are no dominant PC service providers in the U.S: quality and cost of service is unpredictable and the industry has a low customer satisfaction rating
  • The PC hard drive is the cause for early obsolescence in most PC’s, creating a disconnect between the useful life of the non-hard drive PC components and the hard drive and software residing on it
    • PC hard drive collects performance-inhibiting viruses and bloatware contributing to an average 25% decrease in performance per year
    • over 700 million Windows PC’s worldwide are over two years old (58% of total) and running on slower electromechanical hard drives
  • Comprehensive drive upgrade with FreshStart with a faster and more reliable SSD can double the life of the PC, while increasing performance more than 10x
  • Microsoft Windows personal computer (PC) represent 90% of the global PC market worldwide
  • Over 1.2 billion Windows PC’s are estimated in operation worldwide
Helping Great Companies Grow

Solution/Strategy

  • CyberSpa spent years developing, enhancing and testing the FreshStart automated drive replacement solution
  • World’s only comprehensive, fully automated and affordable drive replacement software-based solution to personal computer drive replacement
  • FreshStart software fully addresses the traditional time, cost and complexity issues associated with performing a comprehensive drive replacement/upgrade
  • Building FreshStart national service provider, ecommerce and drive manufacturer partnerships
    • reseller agreements in place
      • Computer Troubleshooters / CPR
      • UBREAKIFIX
      • BBC & Partners (France, West Africa)
      • Micro Center
      • Uplevel Systems (SMB market)
      • Accutech (Newegg / Western Digital (WD) bundles)
      • numerous independent stores / service providers
  • Recent drop in Solid State Drives (SSD) costs has resulted in new market opportunities:
    • FreshStart SSD upgrades at the expanding network of FreshStart service providers are now both practical and affordable for almost every Windows PC owner and very profitable for the FreshStart service providers
  • New “While You Wait” and “Same Day FreshStart Services” are opening the door to large national and international retailers that do not currently offer PC services
    • introduces low-cost but high margin FreshStart service behind the counter or at an in-store kiosk at minimal cost and with minimal training required
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Helping Great Companies Grow

Management

Allen Shay

Co-Founder, CEO and President

Over four decades of experience in the computer, software and IT service industry. Founded Prescient LLC to license and resell leading edge non-US cybersecurity technology to U.S. Government customers.  After over 30 years in the defense IT industry, sold Prescient in 2010 to launch CyberSpa LLC.  Helped launch the first Cyber Maryland initiative in 2008 and co-founded the Security Technology Institute in 2009 and translated that interest in Cybersecurity to creating CyberSpa’s FreshStart. Began career as sales representative for Monroe Calculator. Joined Digital Equipment Corporation in 1980; promoted several times, spending the last three years running Digital’s global defense and intelligence business. Vice President of Sales for Sprint’s new federal division. Returned to Digital as the Defense Industry Vice President.  After Digital was purchased by Compaq Computer, helped set-up Compaq Federal LLC due to security issues associated with the acquisition. Recruited by NCR (spun out of AT&T) and an Israeli software company establishing and operating their government subsidiary companies as President. Graduate of Davidson College.

Karin Hanlon

Co-Founder, Chief Technology Officer and Board of Directors

Extensive experience working with technology companies in roles including Chief Counsel, COO, and Director of Sales Engineering. Met Allen Shay 18 years ago while working for the new U.S. subsidiary of an Israeli software company that Allen helped to establish and run.  Served as corporate counsel for the parent corporation and later joined Allen Shay in the subsidiary in both a legal and technical capacity. BSEE from Lafayette College, BA from Rutgers University, and JD from Seton Hall University.

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Thanks, Ken

Ken Margolis | Managing Partner Castle Placement, LLC
1460 Broadway Street, Rte 400
New York, New York 10036
(212) 418-1188 | C: (516) 712-7784
kmargolis@castleplacement.com

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