Exploding tailwinds from the market
Urbanisation leads to increased congestion which leads to environmental issues. Micro mobility is the solution to the problem. The e-bike explosion has just started.
Subscription will lead the next phase of growth
The Netflix generation doesn’t want to own anything. The subscription model will create a larger market opportunity and usher in the next phase of growth.
Differentiation through product, brand, membership and software
Vässla is a vertically integrated aspirational brand with end-to-end control of development, supply chain, logistics, operations and commercialization. Differentiation will be derived from product design, brand excellence, Vässla Club membership and the software experience.
Exciting traction data with expected positive unit economics
three markets launched in 45 days with daily signups and rapid WoW growth. Early validation of Vässla Club. +200 members acquired in 3 months. Average of 29% MoM growth last quarter. Partnerships with Foodora, Uber Eats, Wolt, Bolt, Cure, Attajos etc. So far +85% pick 6 months-plan.
The right team to win
Founder Rickard Bröms bring 15 years of experience in brand building. Noa Khamallah brings hyper growth knowledge from Lime, Voi and Charge. Market leader on e-mopeds in Sweden since 2017 (+6000 pcs sold). +1000 sold Vässla Bikes 2021. Now transitioning into the subscription model with recurring revenues to take the next evolutionary step.
Products and Products Features
Existing and new vehicles deep dive
• Class 1 e-moped
• +5000 units sold
• 45 km/h top speed
• 120 km range
• Our legacy product
• Launched 2017
• Pedal less e-bike (L1e-B).
• +1000 units sold.
• In-house drivetrain and battery.
• 25 km/h top speed.
• 40 km range.
• Launched 2021.
• Proprietary Vässla designed e-bike.
• Proprietary drivetrain and battery.
• Torque sensor motor.
• 15 kg weight.
• 75 km range.
• Launch 2022.
80% of all personal trips are below 15 miles. All can be served by Micromobility.
The market for e-bikes is expected to be worth $80 bn in 2026 Corresponds to about 40M sold units
Almost 70% choose Micromobility for their daily commute
The Vässla business evolution
Our legacy is e-commerce. Our future is subscription
Vässla started as an e-commerce company with a moped focus. Now transitioning into a subscription company with an e-bike focus
• About +6000 sold units in total
• Market leader in Sweden. Achieved this our first year
• Annual revenue of 3 MUSD in 2021
• Gained market and customer knowledge
• Gained product development experience
• Gained supply chain and production experience
• Our legacy will springboard us into our next evolutionary step
• +200 members in 3 months
• +85% signs up for our Pro-plan (6 months)
• Subscription offers a friction free customer experience
• Subscription increase accessibility and TAM
• Subscription will enable Gen Z and Millenials to e-bikes
• Subscription generates +60% gross margins
• The timing is right. The mass market is ready for subscription.
The e-bike subscription revolution is here. Vässla leads it
We offer consumers and delivery drivers a hassle free subscription service for 79-129 €/month. All included
Better for customers
In the future people in general will prefer a flexible and friction free way to get access to a premium e-bike
The subscription model allows basically everyone to afford a premium e-bike.
Including students and the coming generation
The subscription model give +60% gross margins compared to 45% on the retail model
Sharing, SaaS and software subscription have paved way for hardware subscription. This will lead the next phase of Micromobility growth
28% MoM growth last quarter in Vässla Club.
3 active markets
10 more expected in the next 12 m
+200 members within 3 months
85% chose 6-months plan
70/30 delivery drivers and end customers
Operational setup secured
+4 000 members expected in Dec -22.
Partnerships with Uber Eats, Foodora,
Wolt, Bolt, Cure and Attajos
The Future Outlook
Vässla is already live in 3 markets. New York launch in Q1 -23
Stockholm, Madrid and Berlin were setup and launched in just 45 days. 10 more cities to come the coming 12 m.
Scalable blueprint for all city launches.
• Local 3PL-partner for logistics, service and warehouse.
• Local agency for PR and Coms.
• One GM for every 5 cities.
• Identical goto-market plan.
Branding expert with previous experience in
Red Bull, Adidas, Hyundai etc.
VP Global Strategy at VOI
Senior Director Expansion at Lime
Co-founder of Charge.
Founding team of Lime.
Co-founder of Charge.
Advisor Linear Labs.
Co-founder of Circ.
Co-founder of Naki Power.
Partner at China Minsheng IG